I have no problem with TH-U at all. I think tonechasers like us will find what works best for each type of sound. (According to their own taste ofc.) For example, I made cool 80s type lush cleans and a few "bigger than life" Lukather/Dann Huff type lead presets with TH-U and I use those. For me, it's all about what you find best for the given mood & mix. Sometimes I record something and I like the feeling of the plugin, then in the mix phase I end up with an another plugin or reamp it. It's great that there is such a wide range of plugins, isn't it? I remember 10 years ago I was glad that Kemper was there, because most of the plugins weren't good enough.

 

Cabinetron is a fantastic tool. AmpHub is great too. I have a bunch of AA models, good value for the money. I've contacted them before (feedback & request) and I'm happy to see the progress.

 

"Paradise Guitar Studio" was mentioned here so I was curious, never heard about it before, went to their website to check it out. in my own honest opinion the online samples seem to be lacking life, sparkle, clarity, vibrancy, presence and definition, they sound dull, muffled and lifeless, but possibly this might be attributed to whomever is recording and playing for the demos. The only way to really see what this can do is to try it out for yourself. I do like Interface it seems to be simple and uncluttered, an absolute plus in my personal choices.
The Biggest issue that really annoys me is when popular musicians lend their names to endorse or recommend any products, praising how good, fantastic and incredible they sound. We all know they are getting paid for these promotions. The plugins will never sound anything at all like equipment they use in their actual studio and live setups. If I recommend anything at all, I absolutely and really do use the plugin, product or instrument as an integral part of my setup and sound.
May everyone have a Very Merry Christmas, health, happiness and best wishes.

 

In my opinions.
1. Is that neural dsp took off the "real" feeling of guitar tones dialing.
I remember most of the guitar amps vst hard to get the right tone right away.
But neural dsp shift that to make a sounds good even on default preset.

2. They have simple and catchy GUI
3. Their marketing is huge and now it can get to John Mayer
4. They add a pedals/feature smartly not only emulating a real pedal. Such as pitch shifter, harmonizer, etc. I mean pitch shifter and harmonizer u can do it in your DAW but these features seems to be missed in other amps sim.

The main reason people love it, for me it's the default sounds already good, no need to spend hours to create a "good tone" and ready to jam.
Their simplicity in the box approaches is what sells them and no need hundreds of amps, pedals, cabinets IMO