The best and worst marketing tricks

Discussion in 'Lounge' started by BEAT16, Sep 29, 2021.

  1. Smoove Grooves

    Smoove Grooves Audiosexual

    Joined:
    Jan 26, 2019
    Messages:
    5,210
    Likes Received:
    1,974
    @Valnar
    You talk of the electronics industry.
    This thread is very much about the recording industry.
    Yes, there is an overlap, but you aren't strictly on-topic.
    Different industries.
     
  2. Valnar

    Valnar Rock Star

    Joined:
    Feb 21, 2020
    Messages:
    745
    Likes Received:
    344
    oops
    well fried potato killed it already so :rofl:
     
  3. Kluster

    Kluster Rock Star

    Joined:
    Jan 1, 2018
    Messages:
    463
    Likes Received:
    420
    Thanks for this information.
    I already knew most of it since I'm 65 and dropped out of the industry in 1986 for these reasons.
    As of October 8th I'm retired with 3 pensions, I can afford to make however weird music I want without going hungry for days at a time.
    F**k the industry. They can kiss my ass.
    Find a way to financially afford artistic freedom without selling your soul.
    I worked in a school for children with severe multiple handicaps for 21 years to get here.
    The canvas is so blank, it's almost scary except for my need to fill it in.
     
    • Like Like x 5
    • Love it! Love it! x 2
    • List
  4. Smoove Grooves

    Smoove Grooves Audiosexual

    Joined:
    Jan 26, 2019
    Messages:
    5,210
    Likes Received:
    1,974
    After the pinnacle of my industry stint I chose to bring myself back down to Earth and work in elderly care for a few years.
    Very humbling. Had to be an extreme change to balance everything out! haha.
    And to give back from the heart whilst I was not in the need of funds so much.
    Thank you very much for saying what you've said here.
    It's what the young 'uns need to hear, I reckon.
    Best wishes with the next chapter of your life!
    Makes me happy to hear you have arrived where you are now in life.
    :bow:
     
  5. Smoove Grooves

    Smoove Grooves Audiosexual

    Joined:
    Jan 26, 2019
    Messages:
    5,210
    Likes Received:
    1,974
    First sentence on topic.
    But BOOM! Plugins? What?
    Thread is about the Music industry.
    Not the computer software industry! lol
    And even a mod misses this too!
    Yet:
    I want the drugs you all must be taking! lol :bleh:
     
  6. Nightmix

    Nightmix Producer

    Joined:
    Jun 16, 2017
    Messages:
    175
    Likes Received:
    75
    GUI's.
     
  7. Ŧยχøя

    Ŧยχøя Audiosexual

    Joined:
    Dec 15, 2020
    Messages:
    1,098
    Likes Received:
    762
    Location:
    Neverland
    A completely Bogus eShop,
    selling 1K€ e-drums/pianos, or 2K€ saxophones.. for 60€!

    https://strawyellow.shop/
    :dont:


    (the main page shop picture is actually from theartsmusicstore.com//musicarts.com)
     
    Last edited: Oct 3, 2021
  8. Lois Lane

    Lois Lane Audiosexual

    Joined:
    Jan 16, 2019
    Messages:
    3,097
    Likes Received:
    3,187
    Location:
    Someplace Over The Rainbow
    I bought one of everything in their shop because it was so cheap. What a deal:yes:
     
  9. Xeraser

    Xeraser Producer

    Joined:
    Dec 9, 2020
    Messages:
    300
    Likes Received:
    107
    Location:
    Japari Park
  10. Ŧยχøя

    Ŧยχøя Audiosexual

    Joined:
    Dec 15, 2020
    Messages:
    1,098
    Likes Received:
    762
    Location:
    Neverland
    Reminds me of the good old COSM..

    Not that it sounded bad, BOSS guitar mfx were always on the top of the game,
    but it's not exactly what one would call the most "realist", more so in 2021..

    Still for a Live rig I'd take any Boss GT6-10 or Vox ToneLab + Amp/pedals over any modeller, that's for sure :wink:
     
  11. Emory White

    Emory White Newbie

    Joined:
    Sep 18, 2021
    Messages:
    2
    Likes Received:
    0
    Interesting information. In large companies, there are many ways of money laundering and account fraud. One of the most famous financial scandals occurred in 1998 with the large company Waste Management. Have you ever heard of him? You can Learn more here about how Waste Management executives predetermined revenues and manipulated the company's financial results to generate those revenues.
     
    Last edited: Oct 28, 2021
  12. MorteKai

    MorteKai Member

    Joined:
    Jun 2, 2014
    Messages:
    61
    Likes Received:
    19
    Location:
    Anhedonia, 64 Light years away
    drum monkey
     
  13. Quantised Noise

    Quantised Noise Kapellmeister

    Joined:
    Mar 12, 2018
    Messages:
    147
    Likes Received:
    68
    "Our studio flooded, please gib us moneys!" was pretty shitty.
     
  14. MozartEstLa

    MozartEstLa Platinum Record

    Joined:
    Jul 13, 2014
    Messages:
    622
    Likes Received:
    270
    Location:
    France
    The worst (IMHO): plugin/software companies/developers who are using:

    - i-Lok, e-Licenser, CodeMeter, and similar shits as "protection" schemes (now cr'ked), which pollutes our computers, slowing them (sometimes drastically).
    In case I like/love the product, I buy a license only if correctly cr'ked, and use cr'ked only (load faster, works better, and so on). I don't care if it's legal or not!

    - Permanent online to check your license, perhaps other things - we don't know they're doing exactly, remotely...

    - Subscription model.

    - Abusive pricing about updates (Steinberg, Reason Studios, now Ableton - life duration of Live 10 was extremely short, IMO).

    - Monopoly policy like Native Instruments does about their controllers (Maschine Mikro/MK3, KK keyboards), optimized for their crappy softwares, but totally unefficient outside these "jails".

    Don't forget the legit customer is always the loser in the story!

    The best:

    - Cockos, concerning REAPER and its fair policy. It's very rare.

    - Passionate developers/hobbyists who create excellent contents/plugs, sometimes by spending their free times, for free or very affordable. First examples in mind are Klanghelm and Togu Audio Line.

    - "Pay-as-you-want" model: for example, OpZilla synthesizer.
     
    Last edited: Oct 18, 2021
  15. Xeraser

    Xeraser Producer

    Joined:
    Dec 9, 2020
    Messages:
    300
    Likes Received:
    107
    Location:
    Japari Park
    Not only was it short but Live 10 is an absolute mess in terms of stability in my case. 9 was rock solid. Also the amount of money it takes in between upgrades is RIDICULOUS. Then again, I paid for Suite so I really am an idiot.
     
    • Interesting Interesting x 1
    • List
  16. 5teezo

    5teezo Audiosexual

    Joined:
    Feb 2, 2012
    Messages:
    1,944
    Likes Received:
    1,046
    The business model layed out in this video is the worst case scenario. But there are other ways to do it, too. If an artist is smart, he/she negotiates a better deal and keeps the right to his masters ass well.

    Any "documentary" where the whole topic is covered in under 4 minutes, which uses statements from protagonists which remain nameless while mysterious music is playing in the background is not really what I would consider the epitome of serious journalism. :D
     
  17. twoheart

    twoheart Audiosexual

    Joined:
    Nov 21, 2015
    Messages:
    1,742
    Likes Received:
    1,032
    Location:
    Share many
    OK, but originally it has been much longer but the video seems to be not online anymore only this teaser.

    The following of course not an independent docu but is interesting:

    https://www.youtube.com/c/DorianGroup82/playlists
     
  18. BEAT16

    BEAT16 Audiosexual

    Joined:
    May 24, 2012
    Messages:
    8,770
    Likes Received:
    6,562
    Three gravediggers

    In the live operation, where the financial affectations of the classical music stars are still raging unchecked, the abysses are now becoming visible. A recent trial revealed that even the tours of the "Three Tenors" do not take place without black money, embezzlement and fictitious consultant fees. The Süddeutsche Zeitung from 23.10. 1998 summarizes: "There appears to be a climate in the major concert industry of constant psychological blackmail for more money, a search for tax loopholes, and a fraudulent ethos." While here government tax regulations inspire fraudulent instincts, elsewhere the government is still cracking down : namely in the established institutions of classical life. As early as 1985, more than two and a half billion marks flowed from the public budgets of the timeGermany in subsidizing the classical music business. At that time, a Bavarian orchestra solo viola player earned as much as the Munich police chief.

    In 1990, the German opera houses alone collected one and a half billion marks from Bonn funds: This clearly exceeds the annual profits of the entire record industry of all music genres worldwide. Due to immense state subsidies, a financial standard is created in the classic company that lacks any economic basis. Because the classical audience is a mini-elite: the German opera houses only recoup about a sixth of their expenses. Hardly more than five percent of the CDs we sell are classical titles at all. It's no wonder that the artificial classical hype in the CD sector is threatening life.
     
    Last edited: Apr 24, 2022
  19. ArticStorm

    ArticStorm Audiosexual

    Joined:
    Jun 7, 2011
    Messages:
    6,402
    Likes Received:
    2,899
    Location:
    AudioSexPro
    Send stuff (plugins, sample packs, soundsets, etc) to famous producers and they write something nice back -- been also there, since then im always like fine, doesnt make the product better if XYZ claimed to use WTS product. Bcs now you know how this all works ...

    Claim famous producers xyz has prototyped something :D
    Best example was the Chorus Sean Tyas has "design" the chorus for schack audio - i still wonder how you design a chorus inside Ableton - and no he didnt use M4L, he created an effect rack with 4 chorus effects ...

    Or Nicky Romero's Kickstart :rolling_eyes:

    Worst strategy i have seen:
    Audio demos for audio plugins instead of demo versions or fully dressed soundset demos ...
     
  20. ArticStorm

    ArticStorm Audiosexual

    Joined:
    Jun 7, 2011
    Messages:
    6,402
    Likes Received:
    2,899
    Location:
    AudioSexPro
    reminds me on the one John Oliver episode from a while ago (think 4-6weeks ago), where he talked about the concert bussiness in the USA.

    As an example he had Justin Bieber some concert, which was sold out in an hour or so on ticketmaster. Effective marketing i would guess.
    After a big digging you could find that only a fraction of the tickets were sold, rest was bought by the justin biebers team itself, reselling, giving tickets to credit cards, etc.
    So in reality, there was not a huge rush to get these tickets for the concert, it was an illusion if you only sell small fractions of the whole concert.

    Sometimes i think marketing is just a well planned way of covering the truth in very appealing layers of lies to make it more attractive to the potential buyer.
     
    • Like Like x 1
    • Interesting Interesting x 1
    • List
Loading...
Similar Threads - best worst marketing Forum Date
Best/Favorite Compressor and worst by type Working with Sound Mar 1, 2019
Native Instruments flyer/email "25 best and FREE kontakt instruments for 2023" Software Jan 29, 2023
Checking Out: Octa by Chris Hein/Best Service Software Reviews and Tutorials Jan 26, 2023
What's the best way to slice samples and sequence them randomly? Working with Sound Jan 20, 2023
the best soundcard for 100-150 us dollars ? Soundgear Jan 12, 2023
Loading...