Pro Tools Flex Is Now Pro Tools Ultimate—at a More Affordable Price
(November 17, 2022)

To simplify the Pro Tools product lineup, we are changing the name of Pro Tools Flex back to Pro Tools Ultimate. Along with this change we are also dropping the price of annual Pro Tools Ultimate subscriptions to $599 USD/year to better serve our independent audio post and music production customers. The cost of the current monthly license will not change and remain at $99 USD/month, and there is no change to educational annual pricing at $299 USD.

Why the change?

Since introducing Pro Tools Flex in April 2022 as part of the new Pro Tools product lineup (that also included Pro Tools Artist and Pro Tools Studio), we have been getting feedback from customers and resellers that the Flex bundle name was confusing. While Pro Tools Artist and Studio clearly reference the respective Pro Tools software included with each subscription, Flex didn’t follow this logic. And since early August, all Pro Tools Ultimate perpetual license customers with active Upgrades + Support plans are entitled to all the same content as Flex subscribers (plugins, third-party software, etc.), we’ve decided to unify the naming across both subscription and perpetual licenses to Pro Tools Ultimate.

We also talked with many customers, especially independent audio post and music production professionals, who require the full power and advanced workflows of Pro Tools Ultimate but needed a more affordable solution for their business. As a result, we have repriced Pro Tools Ultimate annual subscriptions (and renewals) to $599 USD/year. We hope that this gives more of our customers access to Pro Tools Ultimate’s extensive sound for picture workflows, Pro Tools | HDX and Pro Tools | HD Native system support, and unprecedented performance to continue to tackle the most challenging and complex projects.

source: https://www.avid.com/resource-center/pro-tools-flex-is-ultimate

 

Amazing...
At least there is a price drop, still overpriced but it's better than nothing for PT Ultimate users paying annually...

 

Translated: we screwed up the Flex prices, we only got 3 subscriptions in 11 months, we apologize and we offer you a less atrocious price for a subscription.
P.S. Please R2R don't touch us, like you always have done. Did you see that we have lowered the prices?

 

This is not finally, the Avid has a dementia like Biden, and it can change everything again.
We have already seen changes in licenses, several times and back, then again )))))))))))))

Pro Tools Perpetual --> Pro Tools Studio Perpetual --> Pro Tools Perpetual --> Pro Tools Studio Perpetual
Pro Tools HD Perpetual --> Pro Tools Ultimate Perpetual --> Pro Tools HD Perpetual --> Pro Tools Ultimate Perpetual
Pro Tools Subscription --> Pro Tools Studio Subscription --> Pro Tools Subscription --> Pro Tools Studio Subscription
Pro Tools Subscription HD --> Pro Tools Ultimate Subscription --> Pro Tools Subscription HD --> Pro Tools Ultimate Subscription

Pro Tools Flex has never reached the final consumer. So they might not write about it.
Flex was only at the stage of advertising, purchases and marketing. The buyer, having installed it, saw again the good old Ultimate.






Pro Tools Ultimatum:
"Buy subscription or go to ass!"
))

 

Last edited: Nov 22, 2022

At this point Pro Tools used to be a truck that's trying to be a tractor that they are rebranding as Tracktor but it seems someone else has used this domain name and they forgot already because the Tracktor is too rough a ride to hold down moms spaghetti.