Yeah, that ain't good or can't be good @Auen Fred ....

Those f'ing tech bros at Francisco Partners... chainsaw them.

It's certainly not the "beginning of the end", as it started once they got their cocaine fueled hands on NI, and started sucking up others... of which to my knowledge, no products became 'better', nothing became better, and if anything, a lot of beloved products became essentially abandoned ware... ( don't be waiting for the update to Reaktor or whatnot... we know what happened to Absynth, and DX8 and others are fast following.... and man, Kontakt's interface and operational use has taken a damn nosedive veering and spiraling to the bottom lowest common denominator... and that sucks..)

All these companies coming under those as$holes?

yeah, if anyone thinks this is a good thing, I'd love to hear their argument on that. ;)

merry christmas everybody.

 

This is OLD news!!! Native Instruments already started this take over back in 2021.
We are going to see a lot of this sort of thing in the coming years - companies buying each other up.
A large part of the industry is in crisis, so the bigger eats the smaller - that's it.

 

Soundwide, parent of Native Instruments and iZotope, lays off approximately 8% of staff
https://cdm.link/soundwide-layoffs/

 

Just a matter of time ...

 

naw ,fits the bigger picture ......global bla bla censored....

..not NI as we learnt its cisco partners and on the other hand NI is history since reaktor 6 came out in my book .
,

 

Well, att least it's not Gibson.

 

https://www.franciscopartners.com/investments/Native-Instruments

Native Instruments (formerly Soundwide) is a leading player in the digital music creation, production, mixing, and mastering space, shaping the future of music and audio creation with new creative possibilities for musicians, producers, and audio engineers.

Native Instruments was formed through the combination of three market leading brands in music creation: Native Instruments, iZotope and Plugin Alliance. The combined company (renamed Native Instruments) is today one of the largest and most influential companies in the music technology industry, offering best in class audio content, virtual instruments, software plug-ins as well as hardware to millions of creators worldwide, from award-winning artists to first-time producers.

what pile of shit suits talk

 

agreed. don't get me started.

At least those coke heads at Francisco tech bros will probably keep at least ~most~ or a lot of it somewhat functioning (however bad it gets) as opposed to completely closing it all down ala what Gibson did to Opcode and Oberheim... and to this day I'm still quite angry about that...

 

The system doesn't make mistakes - it's the mistake

They should have thought up a different business model, for example every Gibson customer gets a share in the company. And if the company doesn't make much sales, everyone sits down together and thinks of solutions, if necessary, cooperative members can give their own companies interest-free loans. Or everyone makes a donation and save their own company.

 

This broad response has little to do really with what we are talking about, or referring to... outside of some wide or tangential statement on... well, kinda a whole pile of everything..

And without going down either an ontological rabbit hole here, or wasting everyones time in explaining in deep detail the events that occurred... we are talking about events that occurred ~25+ to 30 years ago in regards to the once (and should be historically) esteemed Opcode, and of course, Oberheim...

And yes, boardrooms and shareholders, and all that, hell,...and not withstanding... if you have an issue with the "system", well.. yeah, ok. ..sure. I guess that's a wide target and ocean wide broad topic in which I'm sure I'd agree with you on so many points to the end of the day and more on what or whatever... but in this instance...whatever that comment it, it's just kinda just swinging at the broad side of the barn with a banjo thing for the most part....

I was just specifically responding to what I considered a salient point/quip @bluerover said in regards to what has historically happened when Gibson has entered the building.... as it hasn't been good...

 

Large parts of NI sold to investor from the tech sector January 22, 2021

Was Native Instruments' Traktor DJ division sold to Allen & Heath? The rumor from last year could have been confirmed. Such a step would certainly have been good for the DJ division at NI, but unfortunately it has not been confirmed. The latest information from Native Instruments suggests that the sale of the DJ division to Allen & Heath will no longer take place. A large part of the Berlin-based company Native Instruments has been sold, or is being sold.

The previous owners of the majority of the company, the investor EMH Partners, who acquired shares in NI for around 50 million euros in 2017 and invested again in 2020, and the founders of the company as additional shareholders together with the new investor, Francisco Partners, have apparently agreed on this.

According to Business Wire, EMH Partners, the founders of the company and other shareholders only retain a small share of the company. Francisco Partners, the new “owner” of NI, is a global investment

Source: www.amazona.de/industrie-news-native-instruments-verkauft/

 

Last edited: Dec 25, 2024 at 9:08 PM

stfu foster

 

ok, I have no idea what you are talking or going on about, or I'll write it off as perhaps some 'holiday cheer' imbibment induced some accusations or whatnot....

as all I said was, or was commenting in agreement with another fellow user in @bluerover here, is that Gibson have a poor history of shutting down historically great product lines over the last few decades.. and it has been painful for many.

If that warrants a personal attack on 'myself', or perhaps a hazy fist waving at the clouds regarding all of society... hey, it's not me to say... but apparently it stirred you to, and I'm not gonna get in your way. I don't care.

You can settle down, as sure, while I've been here a minute longer than you have, and generally know how things flow here, and how comments can be misread, and over reacted to in many ways ... I get it. people get worked up lol.

bottom line I can live with: I'm certainly not telling people how to think, or trying to move the discussion back 25 years at all, let alone 'dominate the discourse'.... nor am I 'ignorant' I imagine, nor know it all, and I don't think I should be asked by a new user who is a little unhinged at the moment to log off a site I have been contributing to and for and whatnot long time.

I was talking to @bluerover and to the others that would catch the reference and know the history.

If you were bothered by what I would take as a generally polite response attempting to give clarity or perspective on said situation, or an attempt to give focus to a perhaps a confusion of what I was talking about (with another user) in regards to a 'response' you made, (in which I honestly said I would probably agree to your general 'world view' on how these things can happen etc). ...well, if it triggered you in a way that bothered or insulted you in this manner.. . my apologies. As certainly not my intent.

I absolutely bear no ill will lol, and despite your ill wishes towards myself, I personally wish you a merry christmas and a happy holidays.

and I absolutely wish friendly greetings sincerely to ALL users of this site.

 

German companies are failing lately. There is an - perhaps unexpected - cultural crisis happening at their industry. Losing ground in many sectors.

 

Poor OPcode Systems...