@ 28:03 it happens, but the lead up was good too.

 

Again I say: 28:03. But if you start watching the photographer earlier, it's a great build up to 'it' happening.
Anyway. Considering all the fuss about the 8 NLS plugins on the drums, Jaycen mentions someone posting a picture using it on every channel. And he says "Every channel? Now you're buggin'!"
Shock! Horror! Duh, yeah.
JJ obviously doesn't RTFM!
Here's what Waves say:

Session Setup

Since analog console coloration is created by the console’s individual channel and buss amplifiers, the NLS includes both Channel and Buss components. To faithfully reproduce the DAW to analog console (and back again) signal chain and workflow, we recommend using the NLS in one of two following session setup configurations.

1. As a virtual summing box or summing console: The NLS Channel is inserted on the last insert of the DAW audio tracks, like a direct out routed to an analog console. The NLS Buss is placed on the first insert of the master track (or any other buss), just as the stereo return would be routed from the analog console back to the DAW.

2. To simulate console preamp coloration: The NLS Channel is placed on the first insert of your DAW audio tracks, and the NLS Buss can then be inserted at any point on the buss or master track.