Image Line bought UVI

Discussion in 'Industry News' started by mrpsanter, Feb 18, 2023.

  1. mrpsanter

    mrpsanter Audiosexual

    Joined:
    Mar 28, 2014
    Messages:
    1,777
    Likes Received:
    892
    I was just kidding hopefully but who knows, I have seen stranger things...
     
  2. Mix101--

    Mix101-- Member

    Joined:
    Feb 10, 2016
    Messages:
    34
    Likes Received:
    18
  3. Mix101--

    Mix101-- Member

    Joined:
    Feb 10, 2016
    Messages:
    34
    Likes Received:
    18
    Image Line acquires UVI, sample library and plugin developer
    April 18, 2023 Synth Anatomy 8


    SYNTH ANATOMY uses affiliation & partner programs (big red buttons) to finance a part of the activity. If you use these, you support the website. Thanks!

    Image Line (Waterland investment group), the makers of FL Studio, have acquired the French sample library and plugin developer UVI.

    In recent years we have seen increased influence from investment firms in the MI space. Among others, Soundwide with Native Instruments, iZotope Plugin Alliance… or Image Line belonging to the Waterland Investment Group.

    The latter has recently grown. It was only by accident that I discovered that Image Line (Waterland) had acquired the French company UVI. The company is known to many for its excellent Falcon 2 multi-engine Synthesizer and numerous sample libraries

    [​IMG]

    Image Line UVI
    This takeover comes as a surprise. It was only communicated very quietly and not covered by many media websites. But there is a press release from January 24th, 2023:

    Press Release
    UVI, a leading software creator and content producer focused on the music and audio market, announces its acquisition by Image-Line, a software company best known for its digital audio workstation program FL Studio. Drake Star acted as the exclusive financial advisor to UVI and its shareholders on this transaction.

    The new structure will benefit from high potential for growth synergies, a community of millions of active users, and a unique competitive position that would result in a complementary offering.

    Jean-Bernard Celier, CEO of UVI said

    I am delighted that UVI is joining the Image-Line organisation. They have understood the development and transformation of UVI. We share the same values and have a similar corporate culture. I am confident that Image-Line will provide UVI with the expertise and resources necessary for our future growth. We would like to thank Drake Star for their support and expertise throughout the process.

    Constantin Koehncke, CEO at Image Line

    We are very pleased to welcome UVI, a company we have been following for a long time and whose products are cherished by music producers for their high quality and authenticity. We are excited to bring their instruments, effects and sound products to an even wider audience to further deliver on our mission to help music producers make and share their best music.

    UVI In The Future?
    Taking over one company from another often opens up new opportunities. Especially when an investor brings in new money, allowing you to hire more people and have more development budget. The whole thing can also drift in the wrong direction where the investor wants to earn as much money as possible as quickly as possible. So to get its investment back. I have always fear when it comes to things like this

    However, it will be exciting to see how UVI positions itself in the future. Whether everything stays the same or whether both companies work closely together. Like a Falcon-style synth plugin or more codes or sound content for FL-Studio. Either way, it will be good to see where the new UVI path will lead.
     
    • Interesting Interesting x 1
    • List
  4. Olaf

    Olaf Platinum Record

    Joined:
    Jun 5, 2011
    Messages:
    549
    Likes Received:
    231
  5. No Avenger

    No Avenger Moderator Staff Member

    Joined:
    Jul 19, 2017
    Messages:
    8,915
    Likes Received:
    6,112
    Location:
    Europe
  6. yabiss

    yabiss Platinum Record

    Joined:
    Dec 14, 2013
    Messages:
    640
    Likes Received:
    274
    Location:
    In my pants
    To be precise, French Fries originated in France but were mainly and massively popularized by Belgians.
     
  7. Hord

    Hord Newbie

    Joined:
    Sep 6, 2019
    Messages:
    6
    Likes Received:
    1
    Location:
    Serbia
    No, Image-Line is working for stones, they are hating money.
     
  8. Hord

    Hord Newbie

    Joined:
    Sep 6, 2019
    Messages:
    6
    Likes Received:
    1
    Location:
    Serbia
    There are FL Studio native plugins that you can buy and use in other daws. Why would they do that?
     
  9. aleksalt

    aleksalt Producer

    Joined:
    Jul 1, 2013
    Messages:
    319
    Likes Received:
    94
    Image Line bought UVI
    ____________________

    The bigger fish always swallows a smaller one, not otherwise.
    PS. Do you remember Cool Edit? It was a revolutionary software,
    and what happened after Adobe Audition purchased it? Now I hate AA audio editors
     
  10. trz303

    trz303 Producer

    Joined:
    Jun 29, 2011
    Messages:
    251
    Likes Received:
    104
    Audition is still a great piece of software for audio editing ...
     
  11. aleksalt

    aleksalt Producer

    Joined:
    Jul 1, 2013
    Messages:
    319
    Likes Received:
    94
    For audio edits I use standard DAW (Cakewalk Bandlab) or even free Ocenaudio, and AA later than 3d version is crap (IMHO)
     
  12. hani king

    hani king Platinum Record

    Joined:
    Oct 25, 2017
    Messages:
    331
    Likes Received:
    289
    Location:
    kuwait
    as long as UVI keeps making these wonderful classic instrument plugins/synth emulations back from the dead
    im gonna support them because its small company trying to compete against the big boys in NI roland and arturia to name a few

    i think the IL - UVI merge is good move for their longevity )

    speaking of ,i just bought the kawai synths which sounds fantastic ,
    i just wish there was more akai synths than 4+drum sampler

    i hope in future they can add these synths too
    VX-90
    VX-600
    S-612
    AX-60

    cant get enough akai heheh
     
  13. FrankWhite23

    FrankWhite23 Producer

    Joined:
    May 1, 2019
    Messages:
    393
    Likes Received:
    120
    Yea they should of ran sales like they are now before getting cracked and maybe it wouldn't of happined .. the price for their stuff was pretty ridiculous.. especially for something you can't resale and it will be discontinued in a few years..
     
  14. DanteUruzu

    DanteUruzu Kapellmeister

    Joined:
    Mar 3, 2013
    Messages:
    192
    Likes Received:
    50
    I find it hard to believe that people that weren't buying their products in the first place suddenly being able to download them for free made them collapse. If there was a financial problem for them, it was well before their products were cracked and released on the other site and that had very little, if anything, to do with their financial problems.
     
  15. chefcoco

    chefcoco Kapellmeister

    Joined:
    Jan 23, 2016
    Messages:
    116
    Likes Received:
    41
    Not anymore
     
  16. chefcoco

    chefcoco Kapellmeister

    Joined:
    Jan 23, 2016
    Messages:
    116
    Likes Received:
    41
    That is no more. You can no longer do that
     
  17. mrpsanter

    mrpsanter Audiosexual

    Joined:
    Mar 28, 2014
    Messages:
    1,777
    Likes Received:
    892
    Look what Apple did when they bought Logic:

    Windows version got dropped immediately in order to make Logic Mac only. The strategy was of course to increase Mac sales.

    That being said, it's not impossible that image line will adopt a similar strategy.
     
Loading...
Similar Threads - Image Line bought Forum Date
Imageline Groove Machine?? Software Mar 8, 2023
Imageline/UVI Promo Bundles $89 - $199 Software News Feb 9, 2023
what is your experience with Image-line FL Studio Dec 26, 2022
Image-Line End of Year Sale: Save up to $100 USD on FL Studio - Dec 2, 2022 Software News Dec 3, 2022
Image-Line SliceX V1.0.10 - R2R ? Software Nov 16, 2021
Loading...