Fender To Acquire Presonus Audio Electronics, Inc

Discussion in 'Industry News' started by mrichi, Nov 1, 2021.

  1. realitybytez

    realitybytez Audiosexual

    Joined:
    May 29, 2013
    Messages:
    1,375
    Likes Received:
    586
  2. clone

    clone Rock Star

    Joined:
    Feb 5, 2021
    Messages:
    1,008
    Likes Received:
    410
    I would guess the Intellectual Property would be a large part of why they would buy them out. Can't Fender manufacture pretty much anything themselves?
     
  3. Karate Grownup

    Karate Grownup Producer

    Joined:
    Jul 4, 2020
    Messages:
    181
    Likes Received:
    108
    NnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooNnnnnnnnnnnnoooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!!!
     
    Last edited: Nov 1, 2021
    • Agree Agree x 2
    • Winner Winner x 1
    • List
  4. Zenarcist

    Zenarcist Audiosexual

    Joined:
    Jan 1, 2012
    Messages:
    3,041
    Likes Received:
    1,900
    Location:
    Planet Earth
    YES
     
  5. BEAT16

    BEAT16 Audiosexual

    Joined:
    May 24, 2012
    Messages:
    4,233
    Likes Received:
    3,223
    Yes, the entire company is now part of Fender!
     
  6. scrappy

    scrappy Platinum Record

    Joined:
    Mar 15, 2016
    Messages:
    296
    Likes Received:
    193
    Location:
    bowels of the skullery at the court of king boris
    Available in Alder or Pine with Rosewood Timeline.
     
  7. RitchieM

    RitchieM Platinum Record

    Joined:
    Nov 6, 2020
    Messages:
    429
    Likes Received:
    292
    Location:
    Near Liverpool
    The difference in that instance was Autodesk bought a competing product, which is sometimes done to basically acquire their IP, other times to remove a competitor (and in the Autodesk case, the latter), but Fender don’t have a stake in that so don’t think it’s to put it into obsolescence. The fact is, Fender dont have the brand image they had, hence a recent revamp of their product line, people aren’t buying guitars the same and there is a LOT more competition out there. So maybe they are looking at this whole DAW and interface malarkey and thinking they want a piece. I remember The Pirate saying the Presonus support for Studio One was bad (memberships to subscriptions cancelled), which surprised me given the fact most users I see around these parts love it, so it’s clearly got a strong user base, plus the interfaces are excellent and cover a very wide range in terms of quality, same as their StudioLive desks. As a company to acquire it makes sense. It’s what they do with it that is the issue (Gibson seem to have been clutching at survival for a long time, tried to diversify by acquisition which was a possible cause of their bankruptcy). I hope it’s a chance for cash injection to Presonus, growth for Fender, because that pushes existing DAW and interface devs to improve, and that’s good for consumers.

    btw, yes, I am aware that is a very idealistic view!
     
    • Like Like x 4
    • Interesting Interesting x 1
    • List
  8. mrichi

    mrichi Kapellmeister

    Joined:
    Dec 13, 2020
    Messages:
    99
    Likes Received:
    57
    Are we talking veneer or image overlay?
     
  9. Joe Crisp

    Joe Crisp Producer

    Joined:
    Nov 26, 2019
    Messages:
    291
    Likes Received:
    132
    Location:
    State of Euphoria
    Well...........there goes the neighborhood as far as Studio One is concerned......Fender will ruin it, this coming from a 30+ year fender guy
     
  10. RitchieM

    RitchieM Platinum Record

    Joined:
    Nov 6, 2020
    Messages:
    429
    Likes Received:
    292
    Location:
    Near Liverpool
    As a Cubase user, I hope not. Cubase has made huge strides in recent hours to get it back to where it once was, and I think that is partial down to the way Studio One has been set up as a real alternative to it (meaning the amount of integrated plugins, instruments etc) and if I did use Cubase I would definitely be an S1 user. Competition keeps devs on their toes and stops them getting lazy **coughs**avid**

    actually **coughs** AUTODESK!!!** You think ProTools annual updates are bad?? Look at the shite they try and pass as “New Features” on anything that isn’t for 3D entertainment content creation!
     
    • Agree Agree x 4
    • Like Like x 1
    • Interesting Interesting x 1
    • List
  11. Tele_Vision

    Tele_Vision Platinum Record

    Joined:
    Jan 27, 2021
    Messages:
    249
    Likes Received:
    150
    the more alarming trend is of corporate mergers, monopolies, and subscription based "services". I got a feeling standalone digital multitracks might start becoming more popular. Pretty soon there will be one company with one knob for the only DAW available and you'll need your monthly booster shot and digital chip passport to sign in. And the only drink will be Brando.

    Sponsored by Carls Jr
     
    • Winner x 3
    • Like x 2
    • Agree x 2
    • Funny x 1
    • Interesting x 1
    • List
  12. mrpsanter

    mrpsanter Audiosexual

    Joined:
    Mar 28, 2014
    Messages:
    1,640
    Likes Received:
    797
  13. VincentCool

    VincentCool Member

    Joined:
    Jan 6, 2016
    Messages:
    14
    Likes Received:
    7
    hope dont same like Gibson buy Cakewalk.....
     
    Last edited: Nov 2, 2021
    • Like Like x 1
    • Agree Agree x 1
    • List
  14. Graf

    Graf Platinum Record

    Joined:
    Jul 6, 2015
    Messages:
    426
    Likes Received:
    218
    Location:
    chair
    as it is, producers are already obsolete
     
  15. emax2

    emax2 Newbie

    Joined:
    Oct 22, 2011
    Messages:
    17
    Likes Received:
    0
    It is a merger not an acquisition. It is going to be the same as the Focusrite-Sequential merger. Both companies Presonus and Fender will operate as two seperate companies but under one owner
     
    • Interesting Interesting x 2
    • List
  16. twoheart

    twoheart Audiosexual

    Joined:
    Nov 21, 2015
    Messages:
    1,459
    Likes Received:
    855
    Location:
    Share many
    keep it! :mates:
    And lets hope the best.
     
  17. RitchieM

    RitchieM Platinum Record

    Joined:
    Nov 6, 2020
    Messages:
    429
    Likes Received:
    292
    Location:
    Near Liverpool
    Each day it slowly drains away one drop at a time…
     
  18. EddieXx

    EddieXx Audiosexual

    Joined:
    Sep 13, 2015
    Messages:
    989
    Likes Received:
    607
    as we keep reaping the wonderful fruits of "free market" its hard to play naive and hope for anything good to come out of this.


    sure, it COULD happen but, the overall trend is build a brand, make your million and then sell. the buyer could be after maybe just "trim it" and sell it, or suck the life out of it for a short period butcher it, sell parts of it in speculation, or experiment with the existing client base and see how much they can take and when it bursts, over to next

    presonus was already f%king it up with their "sphere", wouldn't surprise me if subscription is on the doorstep
     
    Last edited: Nov 3, 2021
    • Like Like x 2
    • Agree Agree x 2
    • Interesting Interesting x 1
    • List
  19. RitchieM

    RitchieM Platinum Record

    Joined:
    Nov 6, 2020
    Messages:
    429
    Likes Received:
    292
    Location:
    Near Liverpool
    see, if I was brand new coming into this, for what, £14 a month / £149 a year you get a full set of tools, sounds, samples & plugins etc.. to get you going and creating, it’s a no brainer. Compare that to the likes of Cubase Pro (which I would say offers a similar feature set, similar amount of included sounds and plugins) which is £499 in one hit, then probably £100 a year to get the latest version. I know you can generally get “bundles”, but realistically you can get a Presonus bundle with basically all you need apart from a midi keyboard for half the price of Cubase Pro, and the quality of stuff is much better than it was 10 years ago.

    I get it if people already own their own plugins or instruments and just want the DAW, and in that case, yes, there is definitely the argument against, but i really do see the pluses of the Sphere, and if Steiny did something where they had an all in sub (including all their instruments like Iconica, all the Groove Agent kits) for say £50 a month, then for sure I would go for it.
     
  20. dondada

    dondada Platinum Record

    Joined:
    Jan 2, 2015
    Messages:
    573
    Likes Received:
    278
    are you guys confusing Gibson with Fender?
     
    Last edited: Nov 3, 2021
Loading...
Loading...