https://midnightrebels.com/facebooks-two-link-limit-the-end-of-free-reach-for-musicians/

In a nutshell, if youre a pro-user with a pro account, theres now a "Two-Link Limit" policy for just two external links per month on Facebook and Instagram. To post more, you have to pay for the "Meta Verified" subscription, which costs up to $499 annually. Current workaround is using "link in the comments" notification which doesnt count toward the link limit but is pretty fucking lame imo.

On a positive note, I feel its about time that musicians, labels, etc start taking more control over their own content and tbh, not anything we werent doing already doing online in the pre-social network era. Social networks have been a necessary evil but tides are shifting and this desperate attempt to control is the writing on the wall.

 

If you are a pro you don't need meta.

 

Lots of established labels still use meta to promote and market their artists, and that hasnt been a problem until recently. I dont doubt that theyll adapt without Meta, in fact, I hope eventually social networks get phased out all together and we can shift the majority of all promo using dtc marketing for independent music.