Dirk Ulrich speaks on Pro Audio Software and Tech

Discussion in 'Lounge' started by aymat, Feb 9, 2026 at 8:12 AM.

  1. ArticStorm

    ArticStorm Moderator Staff Member

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    I dont like the word ecosystem, it always hardnails people to a certain system, which is controlled by one company. Something like a Monopol on its own.

    This feels like a marketing pitch and i am missing really the i am an actual user of these tools! (i bet he isnt, if he is, come and create something with it)

    I have not used anything from PA in the last years and i see no point, even grabbing something, if its heavy discounted, when it comes with such shit layers, like R2R has lifted. Anyway, i really hope my fellow audio users dont let themself trap in an ecosystem! :)
     
  2. saccamano

    saccamano Audiosexual

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    Last edited: Feb 10, 2026 at 12:19 AM
  3. Plendix

    Plendix Rock Star

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    Yeah, but we have to keep one thing in mind: This is a music enthusiast producer to an music enthusiast audience (maybe with music and/or instrument knowledge).
    The majority is not like us or the people he talks to. The majority wouldn't care if most of the stuff they listen to was made by AI as long as it is music they enjoy.
    The people who switch on top40 radios while driving or have 'something on' in the gym would not care about the spaces he is about to create for artists. And I'm just not sure these spaces or labels or whatever will survive with the enthusiasts only. I consider AI not just as an threat to my job opportunities, but also a threat to the survival of the artists I like. If the bands I love have to work at Walmart and won't make music because they loose 70% of their audience to AI that is a cultural loss in my personal live that would just hit as hard as the financial impact on my own job.
     
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