Deezer: 28% of all music delivered to streaming is now fully AI-generated

Discussion in 'Industry News' started by xorome, Sep 15, 2025 at 11:37 AM.

  1. xorome

    xorome Audiosexual

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    In January, Deezer reported that roughly 10% of all content delivered to the platform was AI-generated. This figure increased to 18% in April and has now reached a new high of 28%.

    The streaming service aims to flag content that is AI-generated for user transparency, assuring that it is removed from algorithmic recommendations.

    70% of the plays of these songs have been detected and identified as fraudulent.

    https://www.nme.com/news/music/deez...ded-to-platform-is-fully-ai-generated-3892479
     
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  3. ArticStorm

    ArticStorm Moderator Staff Member

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    still wondering how they detect if its AI generated?

    If i generate a vocal with AI or some samples, doesnt mean my song is fully AI generated?
     
  4. xorome

    xorome Audiosexual

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    I guess the naive approach is to rely on AI watermarks that are mandatory in the EU (since August '25 for general purpose AI, starting from August '26 for all AIs) and China (all content since September '25).

    I'm sure they use some proprietary tech though. AI music has the potential to make the platform economically unviable if users end up leaving in droves.
     
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