does anyone know how can control kontakt 8's pitch bend in cubase with midi cc? I tried automation, doesn't seem to read when i change the pitch bend controls

 

Don't know how you're doing it, works as expected here.

 

Try using Latch Mode automation if you run into an issue like this. When you move the plugin control, it will start writing CC data to a new lane that is valid for the parameter you are trying to automate. It can save you time usually, but can also help figure out problems because the plugin is sending the cc data to the DAW, not the other way around.