I've been listening to this since they rolled it out and am really amazed. The sound seems more crisp and dynamic and they implement some sort of "3D" aspect. My question is how do they make such changes to material that's already mixed and mastered? It seems if that is available for them to batch process a catalog couldn't that feature be an instant mastering feature that could be in a plugin?

Brilliant marketing plan too, 3 months free got me hooked and now I can't listen to anything else without noticing the difference, which might be another issue