I hope they still do the NI summer sale. I was hoping to get a good deal on a K26 upgrade.

 

The K26 update is 149€ at the moment, I'm not too sure if the summer sale would be any cheaper.

 

Naah, i think the company itself knows that they don't actually have innovation, but they do have tons of money :D

 

Peter:
Hi Jack—to start off, what I’d be interested to know is: are you a musician yourself?

Jack O’Donnell:
No, I’m not a musician; I’m simply a music lover, and I started taking an interest in it for a variety of reasons. I worked for a company called Stanton Magnetics for twelve years. Our primary focus was on the consumer market. At that time, Stanton was operating in a growing market—the DJ market.

https://www.amazona.de/interview-jack-odonnell-from-inmusic-akai-numark-alesis-more/

Interview: Jack O’Donnell, Numark – English Version
The man behind InMusic (english)
https://www.amazona.de/interview-jack-odonnell-numark-alesis-akai-inmusic-english-version/

 

Last edited: May 9, 2026 at 1:26 PM

One thing I have noticed consistently with every acquisition - AVID taking ProTools and Sibelius, Reason recently, Fender taking Studio One and more....
We have to wait and see with the "NEW" next release whether they keep the principles of the product or abandon them for new ones. It is fine to say they are going to keep the tradition of the absorbed company, but it's business and a bunch of corporates around a table making financially based decisions, not functional ones.

It will be a interesting to see what they do with it. Ozone changed already with one absorption from NI...As for KONTAKT and all the other NI products... who knows?

 

It's the upgrade from Select i'm thinking of which is £314 in my basket at the moment, hoping it might get a bit cheaper in the sale.

 

Sounds like the microsoft of audio land. Don't really create anything from scratch. Just buy someone else's already established product, and then proceed to fuck it up and/or fill it with spyware and telemetry exchanges after the fact..

 

It's not just inMusic that does this, but everyone, including the fish in the ocean.

For instance, Apple acquires a new company every two to three weeks on average. Most fall under the radar, and are not exactly "struggling" but I'm using Apple to illustrate the tendency to gobble up others to get bigger (or in Apple's case to acquire a team in an area of expertise they want to expand in), and rapidly. It's faster to buy another company than to start from scratch.

Some companies (Private Equity in particular) are bottom feeders, but the principle is the same: you buy what you need (or desire), and a bargain or discount is always welcome.

None of us musicians can dispute the benefits of buying second hand or preowned gear (or cars). It shouldn't be surprising or upsetting to any one of us that the same 'impulse' drives music instrument manufacturers (or "publishers" of music software).