Sennheiser to be sold: Sonova plans to divest the audio brand - March 23, 2026

In a press release outlining its future strategy, Sonova almost casually mentions a major development: the divestment of its consumer hearing division, and thus of Sennheiser. In 2021, Sonova acquired the consumer audio division of Sennheiser Electronic GmbH for €200 million. However, the audio specialists apparently never quite fit in with the parent company.

Sonova states matter-of-factly that it intends to focus on hearing aids and cochlear implants. It will consistently allocate its resources accordingly. According to the official Sonova press release, distribution channels, demand dynamics, and development cycles in the consumer audio market differ too significantly from those of hearing aids and cochlear implants. Therefore, starting with the 2025/26 financial year, the audio division will be listed as a business unit designated for sale.

Sonova states matter-of-factly that it intends to concentrate on hearing aids and cochlear implants. Sonova aims to achieve sales of 6 billion Swiss francs by fiscal year 2030/31. The demand for hearing aids is steadily increasing, particularly in Germany, due to demographic trends. At the same time, the market penetration of hearing solutions remains low. This presents an opportunity for the company.

Back in 2021, many market observers were surprised by Sonova's acquisition of Sennheiser's consumer business. Perhaps they were following the example of the Danish manufacturer GN, which also sells hearing aids and is active in the headphone and headset market with its Jabra and SteelSeries brands. However, the plan appears to have failed. A new owner is now being sought for Sennheiser's consumer division.

https://stadt-bremerhaven.de/sennheiser-wird-verkauft-sonova-will-sich-von-der-audio-marke-trennen/

 

Getting out of audio products worked out great for Sonic Foundry. kek.

 

I call it karma for selling headphones with disposable pads that last a year and then straight to the landfill to contribute to pollution. I used to love them back in the day, these days they're charging premium for the bare minimum.