Native Instruments GmbH is in preliminary insolvency

Discussion in 'Industry News' started by Will Kweks, Jan 27, 2026 at 2:22 PM.

  1. PulseWave

    PulseWave Audiosexual

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    You and billions of other people would only need an extra $1,000 a month. Then you could get Elon Musk's Starlink. As you can see, Elon Musk is the richest man in the world, and wealth isn't distributed fairly. Internet for everyone, and for free... sponsored by Elon Musk.
     
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  2. clone

    clone Audiosexual

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    Giant innovations can still happen. You could look at all the major happenings in audio that now seem like "giant leaps", because everyone else thought the status quo was all there was until someone came along and flipped things again. Midi, Computer based sequencers, digital audio, cd/dvd audio and storage, laptops capable of production. The iphone/tablets, etc. None were reinventions of the wheel, per se; and the reason why certain ones are remembered were because no-one really saw them coming. People had gotten comfortable where everything was at during that time frame.

    Since the proliferation of internet, specifically broadband, innovation actually seems more incremental than ever. There really is no "no-one saw this coming" moment anymore, because of the constant barrage of information about development of anything. We wait for products to arrive that we have known about since the day the developer thought it up and posted it somewhere. Companies used to be much more secretive, or at least had no method of maintaining a public-facing progress report.
     
  3. mr.personality

    mr.personality Platinum Record

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    All well and good but that's not what I'm saying. Sure new sounds can be generated, but it's no different.... it's just a pile on to what's already available. It's like coming up with a new paint color. Big deal. Whoop-de-doo.
    What's got to change is what can be done to experience music in a totally different way than just hearing it. This probably isn't going to happen until humans become, possibly like those 'singularity' proponents go on about, some sort of cybernetic beings with hyper advanced sensory capabilities and simulation immersions that us plain old mortals are incapable of.
     
    Last edited: Jan 31, 2026 at 7:27 PM
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  4. Kelsier

    Kelsier Producer

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    strangely enough, I use StarLink so I can do my work. Their router is an utter pile of *****, so I ended up going down the Ubiquiti route
     
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  5. Balisani

    Balisani Platinum Record

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    I hear what you're saying, and it makes sense - on the surface.

    Lois Lane already covered most of what I was going to say: you have a CFO and COO/VPs/GMs or division managers to handle the day to day business. The CEO is the visionary, the one who talks to investors and other CEOs, who sets course for the company, who hires and fires the CFO and COO and VPs. The CEO can't be bogged down in operational details - just as the captain of a ship doesn't go down to the machine/engine room and tell the engineer how to do his job.

    But what I really want to point out, and that you forgot to take into account in your reasoning, is how many Fortune 500 companies have faltered, or failed, that were in fact run by MBAs.

    Let's see, off the top of my head:
    • Apple (before they brought back Steve Jobs - the guy without any degree, no MBA, no humanities, nothing)
    • Blackberry (memba them?)
    • Nokia (regrettably)
    • Sony*
    • Sears
    • Xerox
    • Yahoo
    • Kodak
    • Polaroid
    • MySpace
    • Toys R Us
    • Blockbuster
    • Worldcom
    • WorldSpace
    • Lehman Brothers
    • GM (filed for bankruptcy due to decades of mismanagement, quality issues, and failure to innovate - sound familiar?)
    A quick google tells me a whopping 52% of the USA's Fortune 500 companies have disappeared since the year 2000. Those are top flight companies. No humanities there (literally or figuratively) in the C-suite, mate.

    Food for thought.


    **********************

    * Sony is a special case - they faltered and failed - all divisions, about a decade and a half ago.
    The only thing that's kept them afloat and the reason they're still around is thanks to their Financial divisions (banking, savings, life insurance - all Sony branded) that were and are still very popular (i.e., well funded by consumers and all Sony employees) in Japan.
     
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  6. saccamano

    saccamano Audiosexual

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    Yes I'm sure old muskrat would love that. Everyone on his internet service, nice and close and monitored, under his watchful thumb... talk about a wannabe puppet-master.
     
  7. saccamano

    saccamano Audiosexual

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    You forgot Radio Shack (tandy corporation). Really felt the loss of that one. I know they are technically still around, but the entire franchise has been gutted down to what amounts to a toy store anymore.
     
  8. Obineg

    Obineg Rock Star

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    oh, you do not want to know.
     
  9. Obineg

    Obineg Rock Star

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    you think waldorf or nordelius could buy something which costs about 100m but does not work?
     
  10. midi-man

    midi-man Audiosexual

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    Funny I remember Xerox, One CEO saved the company ( Read Xerox: American Samurai ) the next one destroyed it and he got millions
    in a balloon package for doing so. Trust me I know first hand.
     
  11. Mynock

    Mynock Audiosexual

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    Beyond the financial mechanism he reveals that may have taken place in the case of NI, I find this passage here more emblematic and shocking:

    What happens if one day they buy Arturia, Focusrite, or any other companies that are struggling, for example because of the AI world? I’m starting to think this could be some sort of earthquake for the audio industry. AI might stop people from making music in just a couple of years. People will simply develop different habits and needs, especially younger generations who are just entering adulthood. They won’t be interested in making music anymore, because music has changed its substance. It’s no longer something you create — it’s something you order from AI. And that becomes ‘music.’

    Then, some desperate companies will end up being bought by private equity firms. The story of leveraged buyouts, stripping companies down to the bone based on loans, could become our bread and butter — and it could eventually kill the audio industry. I hope this doesn’t happen.

    But what I want to say is that I’ve discovered something very serious, very concerning, something I really don’t like. And it’s not about leftist propaganda. I’m not even a leftist. I have many traits of a conservative guy, and I’d call myself a typical centrist. There aren’t too many centrists nowadays, I know, but that’s what I am. And still, this is scary
    ❞.

    So, this vision is extremely concerning, and honestly, it’s what I believe could happen in the medium to long term. The human brain is already being constantly reshaped by the use of artificial intelligence: we are becoming lazier, operating more and more within comfort zones. Right now, brain chemistry itself, habits, and customs are being altered by the massive use of AI.

    Now, imagine: I am someone on the left, and I see a centrist saying they are very worried... That worries me even more (!!!), 'cos perhaps this is precisely the apex of capitalism: reducing the critical mass that thinks, produces, and keeps the gears turning, into mere ‘orderers’ of AI services. And in the medium to long term, turning everyone into passive consumers of AI.

    I remember a conversation with an art diretor (at the very beginning of 2025), who told me about a chat with the producer of a major project (a renowned lawyer who diversified his income by investing in advertising). My colleague opened quotation marks and cited him literally: “— It will be wonderful the day AI frees us from all the ego and arrogance that artists and creators have. Because unfortunately, we still depend on those types, those prima donnas. But with the advent of AI, the day will come when those types will be a thing of the past, and finally we’ll profit without the drama, the traumas, or the problematic processes that those types usually go through”. Honestly? I think we’re heading full steam into that kind of dystopian reality... (dystopia for us, deluxe package for them... they’ll call it innovation while we call it struggle for survival!)
     
    Last edited: Jan 31, 2026 at 11:26 PM
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  12. Melone Musk

    Melone Musk Ultrasonic

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    I also live in the woods... but without a dog.
    My only companions are a coulpe of paridae and a great spotted woodpecker.

    Like a merciless mirror, total solitude confronts us with our true nature and value, which is why most people prefer to continue living with someone they want to strangle everyday rather than stay alone with themselves.
     
  13. clone

    clone Audiosexual

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    NI’s current situation wasn’t caused by AI, but if they keep going the way they are, it’s only going to make things worse. Lots of existing users will stick with their workflows, but new musicians who aren’t invested yet will probably drop off. And musicians aren’t the only market for Kontakt and libraries. Jingle houses, ad agencies, film studios, audiobook producers, all of them matter too. Remember the actors’ and writers’ guild strikes a couple years ago? AI was a huge concern there.

    The companies that supply audio for those industries aren’t going to care if NI loses business to generative AI. Look at all the musicians complaining. None of the professional buyers are raising the same alarms.

    It’s the same thing I saw in industrial scale printing when I worked IT for a printer. New tech wiped out the pre-press world. Film, film to plate, typesetting, Quark, all gone. The backend suppliers just moved on to automated workflows. That’s exactly the kind of thing AI will do for professional audio. Unlike actors or writers, there’s no guild or collective bargaining for the people making jingles, stock audio, or other professional content, so AI adoption will happen with zero pushback.
     
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  14. KORG3R

    KORG3R Platinum Record

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    This sh*t happened so quickly tho.

    From Tamagotchi to this in a blink of an eye.

    I think the next "solution" is mixers training their own AI and having mixing service for 20$. Once they prove it is better than an average mix everyone can have Jaycen Joshua mix. It might take a bit more systematic way for decision making, probably streamlining genres and still leaving an input or two for the human decision, i´ll go as far as predicting that having a reference mic on the Auratone monitor/s for the final few iterations could also happen at some point, human might not even need to listen to anything at all.
     
  15. PulseWave

    PulseWave Audiosexual

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    It is precisely against these people and the effects of AI that we will have to fight. We must therefore educate, discuss, and then act. They will also use AI to control us all. Those who sleep now will wake up in a state of unfreedom.

    Resistance to Artificial Intelligence: Why 2026 could be the year of anti-AI protests

    Artificial intelligence is increasingly permeating our daily lives. However, this promising technology is also facing growing criticism. It floods the internet with junk, is being aggressively integrated into products by companies, is driving up the price of once-affordable computer components, and is fueling fears of surveillance. As a result, resistance is growing, and some experts believe it could even turn violent.

    But protests against the most visible players in the AI industry are also growing louder and more visible. Last year, members of the Stop AI movement chained themselves to the entrance doors of OpenAI's headquarters. In front of the Anthropic headquarters, Stop AI co-founder Guido Reichstadter began a hunger strike to force a halt to research on new models. These and similar groups have announced plans to intensify their protests this year, becoming louder and more extreme to draw attention to the dangers artificial intelligence poses to society and humanity.

    Observers predict that 2026 could see the first major protests and demonstrations against artificial intelligence, involving hundreds or even thousands of people. These could take the form of marches in front of the headquarters of OpenAI, Anthropic, Google, or even government buildings. Indeed, several civil society alliances formed worldwide last year to raise awareness of the problems, obstacles, and challenges of artificial intelligence – often without condemning the technology outright.

    Their demands are often identical: stronger regulation of the use and development of artificial intelligence, greater democratic control of AI companies, stricter rules for the construction of data centers, and greater responsibility for AI developers and accountability in cases of deaths caused by AI-generated psychosis or other system malfunctions.

    www.1e9.community/magazin/widerstand-gegen-kuenstliche-intelligenz-warum-2026-das-jahr-der-anti-ki-proteste-werden-koennte
    https://www-1e9-community.translate...en&_x_tr_hl=de&_x_tr_pto=wapp&_x_tr_hist=true
     
    Last edited: Feb 1, 2026 at 11:06 AM
  16. orbitbooster

    orbitbooster Audiosexual

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    Interesting, please explain details/tutos because I want to go starlink too, the Wimax I'm currently using isn't much satisfying.
    Do you just replace router or?
    I mean, it seems to me the starlink is a pretty close system, so what are the actions?
     
  17. clone

    clone Audiosexual

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    “Blink of an eye” is relative. What’s coming first isn’t $20 mixing services, it’s $20 plugins with perpetual licenses, written by someone sitting on their couch in an hour, doing the same thing. They are doing all the tools first because that can't really be second.

    Bitcoin actually followed a similar pattern but even faster. What people remember is the moment it became unavoidable. What they forget is the long stretch where paying attention didn’t seem to matter. There was a multi-year phase where caring made you look stupid. Not wrong, but actually stupid. Every serious person said it was a toy or a scam, while buying it themselves. Sound kinda familiar?

    AI followed the same curve. From the 1950s through the 2000s was basically prehistory. Even in the early CUDA era, roughly 2005–2010 — Pyrit, aircrack-ng, BackTrack, WEP/WPA cracking. it was still hobbyist, EverQuest convention nerd stuff. meme generation.

    [​IMG]
     
  18. slowpoke

    slowpoke Producer

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    Isn't that the plot of KIngsman?
     
  19. PulseWave

    PulseWave Audiosexual

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    Cryptocurrency is an invention of the 2008 financial crisis. The intrinsic value of Bitcoin is zero. Bitcoin has no intrinsic value, whereas gold and silver inherently possess value. The intrinsic value of Bitcoin is zero. The price is what investors are willing to pay for Bitcoin. This means the price rises because, quite obviously, many believe it will continue to rise.
     
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