Facebook’s Two-Link Limit: The End of Free Reach for Musicians

Discussion in 'Internet for Musician' started by aymat, Dec 30, 2025 at 2:12 PM.

  1. aymat

    aymat Audiosexual

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    https://midnightrebels.com/facebooks-two-link-limit-the-end-of-free-reach-for-musicians/

    In a nutshell, if youre a pro-user with a pro account, theres now a "Two-Link Limit" policy for just two external links per month on Facebook and Instagram. To post more, you have to pay for the "Meta Verified" subscription, which costs up to $499 annually. Current workaround is using "link in the comments" notification which doesnt count toward the link limit but is pretty fucking lame imo.

    On a positive note, I feel its about time that musicians, labels, etc start taking more control over their own content and tbh, not anything we werent doing already doing online in the pre-social network era. Social networks have been a necessary evil but tides are shifting and this desperate attempt to control is the writing on the wall.
     
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  3. jhagen

    jhagen Platinum Record

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    If you are a pro you don't need meta.
     
  4. aymat

    aymat Audiosexual

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    Lots of established labels still use meta to promote and market their artists, and that hasnt been a problem until recently. I dont doubt that theyll adapt without Meta, in fact, I hope eventually social networks get phased out all together and we can shift the majority of all promo using dtc marketing for independent music.
     
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  5. Grape Ape

    Grape Ape Audiosexual

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    when i was an independent artist posting a bunch of links never helped me personally anyways on those sites, it was mostly people reusing my music in their content that helped me and sharing. though the reach of reels is crazy now and more of the focus (at least on IG) because theyre trying to compete with TikTok - in theory you actually only need one link in your bio and video content that funnels people there - one thing about effective marketing is understanding people dont want ads and sales pitches, you have to be creative in creating awareness. i dont see this putting an end to free reach. limits usually make people more creative in my experience

    i do understand why this is happening though. i remember before the pandemic, Meta was having issues with a lot of their traffic and users on their platforms being taken off the platform to others (this was during the rise of OnlyFans), women were making serious bread of their IG followers thirst and bringing their users to the OF platform, where they were spending money. thats also why the algorithm switched and your reach to your own followers became less, so this seems like the next step in that to me - its definitely interesting news
     
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  6. jhagen

    jhagen Platinum Record

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    I really pray one day an open source protocol based platform will replace that smelly shit we are forced to use everyday.
     
  7. Zenarcist

    Zenarcist Audiosexual

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    Do people still use Facebook?
     
  8. Lois Lane

    Lois Lane Audiosexual

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    People over 55 mostly, the MySpace crowd.
     
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  9. scrappy

    scrappy Platinum Record

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    There's even a family group that I won't use.
    If they love me they'll email.
     
  10. Balisani

    Balisani Platinum Record

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    • Ages 25-34: The largest demographic on Facebook, making up 31% of users. This age group is active in lifestyle, career-related content, and social commerce.

    • Despite being known as the “old person’s platform,” 70% of users aged 18+ in the United States are still using Facebook, showcasing the platform’s relevance among both younger and older audiences.

    • Source
     
  11. Lois Lane

    Lois Lane Audiosexual

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    Oh, how wrong could I be!
     
  12. Darkom8

    Darkom8 Newbie

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    Reason why im pulling all my music from streaming platforms and focusing on Bandcamp and Youtube for free.
    Tired of the ecosystem we are forced to consume.
     
  13. Balisani

    Balisani Platinum Record

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    Just as a broken clock is right twice a day, so can we be off the mark once in a while. Besides, it's really just an opportunity to update our respective data banks.

    May this new year of the Fire Horse bring you health, happiness, and abundance of all that you need to live long and prosper!

    2026-red-and-yellow-horse-year-logo-vector.jpg
     
  14. Axvap

    Axvap Kapellmeister

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    Are there people out there who still use Facebook? Dinosaurs
     
  15. Vandelay Industries

    Vandelay Industries Noisemaker

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    Over the past year, META has decided that I wasn't an acceptable member of their cabal. Both my personal and music account were perma banned for "not adhering to the gilded moral high ground of Meta community standards". My IG account was also nuked.
    No actual criteria provided. Only appeal was some nonsense AI thing with no conscience or critical thinking.
    Attempting to create another page on IG or FB with a different email is instantly nuked. So there's an IP ban, as well.

    The only other person I know of that has faced this is the well known hip hop artist Necro, who I spoke to on email, recently about it.
    I'm going to have to make a guess that my offenses were something to do with being vocally opposed to the current fascist regime here in the united states, terrorizing innocent people, harming children and putting everyone in great danger/my vocal opposition to a certain genocide in Gaza that is targeting mostly children and unarmed innocent and indigenous people.
    How very fascist.
    I did notice, over the years, that meta had no problem with paid pages displaying graphic porn, racist hate groups and other very poisonous elements riding free on their platform.
    I really noticed the uptick in fascist censorship, early 2020 with the "Covid" situation.
    Agent Zuckerburg is really a VERY, VERY bad human being. I miss being able to reach to people that I had a good relationship with over many years. But not having to face the constant tidal wave of people's narcissism and reality show drama has been a blessing in disguise.
    I have grave concerns about connections between Meta and nefarious institutions such as Palantir/Blackstone.
    I'm going to leave at that, with this being a music community.
     
    Last edited: Dec 31, 2025 at 4:17 PM
  16. Triphammer

    Triphammer Platinum Record

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    FUCK ZUCK.....and that's all I have to say about that.
     
  17. Axvap

    Axvap Kapellmeister

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    Dude, you might want to edit everything that follows after, that's political stuff that can get you banned here
     
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