AI will (hopefully) kill mainstream. There always will be room for creativity. Do calculators have killed mathematics? No, they expand them! Actually, I use AI to build synth patches and it's fun.

 

Last edited: Dec 17, 2025

Whether it's Kosher or not, I'd like some company to create an extremely accurate and comprehensive AI app for mastering. I suck at this part of the creative process and always have.

 

If you don't feel like dealing with your mountain of dishes and the windows need cleaning, buy a household robot for €250,000 and your problems are solved. A bit cheaper is to pay a housekeeper, who costs around €60 per month.

If you can't master, pay someone who can. As you can see, money can solve a lot of problems.

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Mainstream was dead for a long time with democratization of internet, which also killed musical revenues. There always will exist "superstars" as long as there are organizations for public concerts, so you cannot completely get rid of big artists. You cannot create a group of fans that will regularly go to events, if there isn't any familiarity. And these fans are actually more interested in the personas of artists than in their music (look at k-pop for the biggest fan groups in recent years)

 

Last edited: Dec 17, 2025

This is also reflected in product advertising, where it's no longer the product itself that's being advertised, but rather a lifestyle. Images of perpetually smiling people—slim, successful, your style—have nothing to do with the product and certainly not with real life.

Marketing (production) companies find a talented, musically gifted, and attractive young face and build them into a brand. So, it's a product, and this product is advertised everywhere: magazines, the internet, television, radio. The investors' first million goes straight into advertising, then money is earned through tours, records, and CDs, ultimately resulting in profits many times the initial investment. It's a music industry with one product = profit!