Reverb is going private...Fender owns the world??

Discussion in 'Industry News' started by Garamondo Furbish, Apr 24, 2025 at 4:45 PM.

  1. Garamondo Furbish

    Garamondo Furbish Audiosexual

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    saw this today, on the Reverb site - Reverb sells new and used musicial instruments and audio gear. Its a great alternative to Ebay.

    here's the announcement from their site, entitled...

    REVERB AS A PRIVATE COMPANY...

    published April 22, 2025 by Reverb Team
    Today, I’m excited to share that two new investors—Creator Partners and Servco—have entered an agreement to purchase Reverb from Etsy. Once the deal closes, we’ll be a privately-held, independently operated company backed by two investors who bring a passion for the musical instrument industry as well as a community-first approach and a deep desire to help transform creative industries for the better.

    Getting closer to our musical roots
    This next chapter for Reverb will bring us even closer to our musical roots. If you’re not familiar, Creator Partners is an investment company focused on digital transformation of creative industries, with current music investments including BMI, SoundCloud, Colors+Studios and Mogul. As for Servco, they’ve been involved in the musical instrument industry since 1937, including a long history with Fender—first as a dealer of Fender music gear in the 1950s, then as part of the group that bought the company from CBS in 1985 and now as the majority owner of the company, as well as an active investor in other musical instruments businesses.

    The musicians, shops, and brands who use Reverb have always been at the center of all that we do and these two partners will help us support our community in new and better ways.

    What this means for our community
    When this deal is complete in the coming weeks, we’ll return to operating as a standalone business. We won’t be merging with either investor, or any of the other companies in their portfolios, and our team will remain intact. In short, you can continue buying and selling on Reverb as you normally would without any disruption.

    That said, we hope you do notice positive changes as we continue to focus on making Reverb the best place to buy and sell music gear. Here’s just a sampling of what we’ve already got in the works:

    • We’ve been working to make more music-making software available on Reverb so you can change up your sound, even if you’re limited on space or money.
    • We’re getting ready to pilot a new option for selling that allows you to get paid faster and drop off your gear locally, without needing to create a listing or ship.
    • We’ve got teams working on making it easier to find what you’re looking for on Reverb, ship your items safely, and resolve your support issues quickly.


    full article at:

    https://reverb.com/news/reverb-servco-creator-partners
     
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