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£26.99 is a price that's making me be tempted to finally buy Inflator!

 

Just purchased Claro. $19.00

Doesn't get much more inexpensive.

 

Claro is worth much more than 19 bucks, it's currently my favorite EQ. I just wish it had dynamic EQ.

 

Do you use the Mix page with multiple channels with Claro also on them? It's like iZotope relay, insight2, etc. I am hard pressed to think of a better plugin for under $20 (on sale). If I could, it just would be one of the other Sonnox plugins anyway. Hard to beat with their sale prices now.

 

Pluginboutique also has a sale of Sonnox plugins going on, and you can make virtual money with each purchase, which you then can use on another purchase.
Bought Sonnox Dynamics there for about 25€ incl Tax. (Normal price was 28,76€, but I had some virtual money left).

https://www.pluginboutique.com/manufacturers/63-Sonnox

 

I would suspect
firstly, the boutique still earns money from this ... that should give us food for thought and
secondly, this indicates that the customers are not so loose with the $ atm
so that the vendors need to lower the prices to make any mony

 

Oxford's Inflator has been regularly found at $19 every other week or so for the last year or 6 months or whatever.

If one doesn't want to spend that even, the knockoff is quite good:

https://github.com/Kiriki-liszt/JS_Inflator

 

Also, they have started Machine Authorization for iLok a few months ago. Probably, they don't care if their plugins get cracked at the moment.

 

Hornet Thrust is better than inflator, you can do a bit more with more loudness and it has oversampling as well.
https://www.hornetplugins.com/plugins/hornet-thrust/

 

Im considering the Restore Bundle for €109.00... I already bought quite a few essential plugin from them!!

https://sonnox.com/products/sonnox-restore-bundle

 

Yes they are usually that expensive and consistently they are good. As for better than this or that, each to their own.

 

Yes. They should have done these sale prices a long time ago. But the reason for the new mindset is probably due to them being purchased as a company, by Focusrite Group.

GPT: The Focusrite Group, renowned for its professional audio hardware and software brands, has acquired Sonnox, a leading developer of audio plug-ins, for £9.1 million. This marks Focusrite's first venture into the audio software market. Sonnox, known for its high-quality audio tools used in mixing, mastering, and broadcast, will remain based in Oxfordshire, UK, and retain its current team, led by founder Rod Densham.

Focusrite's CEO, Tim Carroll, highlighted the synergy between the two companies, noting Sonnox’s globally recognized products as a natural fit with Focusrite's portfolio. The acquisition aims to leverage combined expertise in sales and R&D to expand product offerings and market reach.

 

can't agree with that. tested them against each other just two weeks ago and inflator sounded much more open.

 

I bought all these plugins when they came out so I payed A LOT more (some I regret now).
My guess to why they are giving more regular sales and very big discounts is that they feel a lot more competition than some years ago.

 

Yeah, but come on now, Inflator etc came out 15 years ago or more... and were valid then, (and now), but obviously time moves on and they can't imagine getting the $249 or whatever they were charging for it back then... (and in the example I'm making, especially when the horse has left the barn for the most part and it's not a big mystery...)

Of course there is more competition. Hell, a lot of them have been duplicated in Melda or by others on GitHub as linked above ^ and things like PuffPuff mix pass etc.... it's pretty much a good algorithm for a wave shaper... and credit to them for that one... and it's one they have had stuck to an iLok for 15 years or whatever...