He's fishing for views with a controversial statement. If you watched the video you took the bait.

 

my ears says fuck you
my eyes says fuck your daw

my heart says respect music or die

 

but wait there's more

 

My buddy Joe Gilder showed me a shirt he had made..GIRATS!
Get it right at the source! The right performance, arrangement and a good song are 90% of the work. I think what Kenny means is that unless your songs are going to be on the radio, mixing is not as important as the song. Sure you don't want a horrible mix that has poor volume and pan balance. You also need some basic eqing so it's not super tone tilted in one direction or the other, but the need for a multi band compressor to notch out 2 db of a certain frequency is not a priority for bedroom producers.

 

A good mix can make a mediocre song shine. When you listen to pop hits today, what you hear are mixes, not songs. It's all about 'creating excitement' to make up for poor songwriting and solving careless arrangement decisions with advanced digital mixing techniques.

Meanwhile, many records that are historically acclaimed for their mixing quality are records in which the mixing didn't matter at all. Take Steely Dan's Aja. It's just a fucking perfectly arranged album. Even Fiver mixers would make a stellar product with that, because the material was written and performed to be neatly separated from the get-go. So much so that the engineers and technicians involved are very humble about it, and say they had no pretention to make history, used everyday (Neve) equipment and didn't do anything special at all.

 

Maybe that's what you hear and find worthy, which is normal for someone who is into production and not into pop music, like typical "pop music is trash, production is good", so it must be production that is working on these people, because in no way nobody is really into that music. In most cases, they don't really expect genius songwriting or clever arrangements there, just something they can connect with, be that a vibe, lyrics or whatever.

Sometimes it's just the silly thing that makes whole thing, I saw people losing their shit with the guy repeating something like "dough from the bro sack", mediocre beat and production, but whole vibe of the thing was there, those guys lost their shit on it, you just need to experience that first hand, they literally lost their shit, got pumped up, silly, retarded, craving for alcohol and cocaine at that point, yelling, speeding the car, it's like seeing people turning to monkeys in front of you.

And there you are, like yeah, it's that production trick, it's not, it's the bloody thing, it's the thing like "wet ass pussy" that sold that vibe to that people, not Serban's or whatever mixing or even that beat that much, it's the silly term they built whole thing around.

 

Hooks sell pop and anything can be a hook.

 

Without mixing:-

flour, eggs, fat, sugar, salt, milk and baking soda

--------------------------------------

If mixing WAS important however, you'd have this:-

 

if mixin was of no importance why would even jimi dare to ask to touch the faders when with eddie krammer

bunch of numbnots

mixin is important because when the inputed material in the mixer and tape machine was outstanding you could still fuck it up if your a dumb ass...

so... please respect and learn what is music and make some really good otherwise shutup your zealot mouth

 

Exactly, it's production in some cases, like nailing low end on type of pop music that is heavily relying on it, it would be huge fail if you wouldn't. People just expect to hear hefty nice low end on type of beats that are inspired by EDM, trap and etc, they instinctively turn that stuff up for it, they don't really expect to hear some life altering revelations in lyrics department, but you need to nail that low end on that kind of beat.

 

This sounds like a quote from Steve Albini; but this guy is not Steve Albini.

Lots of EDM, Pop, and other non-live recorded music is written, produced, or assembled all within the same DAW session/project. A lot of "mixing stage" work is done before the track is even ready for final mixing.

It's kind of funny, but usually the people who say things like this are the first ones to be fanatical about the mix. " I barely had to do anything to get this mix done. That is just how damn good I am at this!"

 

Like Billy Shakes said, "The song's the thing".

For me the ranking goes...the song, the performance, the capture and then the mix, however when we're talking about most electronic music I think that the mix is on the apex of the pyramid...the natural world hasn't much to do with it.

 

Too many unskilled unsuccessful people teaching others how to be successful today, lol.

 

"Mixing doesn't matter"

So play your song in a club without treating the esses and hi mids of your vocal to decapitate the listeners or without controlling 60-180 cicles of your bass and make everyone shake their internal organs and eat all the bandwidth of your song while the crowd is taking sinewave shocks from your song. And yeah, you already mix your snare and it sounds hella shitty, so doesnt mix it and it will be shittier than ever when it starts clashing with the hihats everybody will enjoy taking sand and salt in their ears.

 

In all fairness, dude never said you don't need to mix at all, so thrashing his existence is kind of little too much, but hey...