It's actually Graphene-laquered Ununpentium enriched Iridium disks, that spin on a floaty Aeorgel platform,
and a Graphene-Aerogel Diamond-tipped needle on top, ofc..

 

The world of hi-fi enthusiasts is often dogmatic and beyond any logic: who knows, it may even be that this disc format becomes "The Reference" for them.
Actually, they are right: music must also be imaginative, it must offer a dream to believe in, no matter how real or alleged.

 

Follow the Money,
Target audience of the new life-style product:
Some want to be cheated and they like to pay, only when they have overpriced turntables and boxes at home, they themselves feel valuable. The industry knows this and it is then also the buyer class that buys the absolutely superfluous stuff.
They don't want cracked software - they want to spend a lot of money so they can show off.

 

Another money grab for boomers with large pockets.
Along their magic cables and such.

Must of us are simply too poor to have a decent Hifi system.
Mine is from the bin.

 

Congrats, they skipped the cutting head, now that's innovative.

 

Almost forgot to mention..
the Spiral follows the Golden Mean ratio,
the Aerogel platter spins with Mag-Lev tech,
and the needle is carefully tuned to a 432Hz symphathetic Schumann resonance,
guided by a 42GQb (Giga-Qubit) computerized quantum tracking system..

 

Joseph Henry "T Bone" Burnett III was the guitarist for Bob Dylan in the 70s.

 

Just add a couple of more buzzwords in the mix like "NFT analog audio" or "Crypto advanced audio algorithm"

 

It's doomed to failure not just because, well, it's stupid, but because it has a bad name.

Now, "Crypto-Vinyl" I coulda got behind...

 

As long as the recording process in not also completely analogue it is rather a nonsense. It most probably just means they will use their DAC instead of yours. It will require some new equipment, I guess. And Bob Dylan is 81, too late for a fresh start.

 

"Hello from the children of Planet Earth".
gold, copper, aluminium, vinyl, whatever... Yep, he's invented the LP.

https://en.wikipedia.org/wiki/Voyager_Golden_Record

 

That was my first thought too. Anything less than a pure path than a straight line to the this novel disk format surely wouldn't satisfy the criteria. It sounds to me like a way for these heavy cats to embellish their conception of documenting art while creating a pinnacle idea, an ideal, offering a one off or small limited runs as explained by..." reset the valuation for recorded music” and to which to my ears sounds specifically like ticketing big money per disk. It will be a club for the wealthy to enjoy and not unlike it is right now for high priced audio systems that sound like a million bucks. It is just slick marketing and that they've talked themselves, bought into their own narrative.

I once was at a big time audiophile shop in L.A. and the guy set me down in a tuned room on a huge black leather sofa. He played me a live recorded Ella Fitzgerald show captured at some small club. It was freaky. When I closed my eyes I could see the band and where they were standing on the stage and could look Ella in the eye as she sang to me. To me the sound was somehow better than if I was sitting there at 5he performance, which kind of scared me. I no longer exactly remember how much that system cost, but at the time in the mid 90's I think the fellow might have said $60,000. That's kind of like the price of admission to hang in this realm.

 

It might be a curiosity for high end audiophiles, but I don't see it as a commercial medium. Then again who knows stranger things have happened in the name of fashion.

 

Brilliant idea, they've gone with lacquer because it degrades faster per playback, they've essentially created a format that guarantees a steady stream of consumption as the mark buys their favourite music over and over to replace the ones they've listened to.

Pure genius, and the 'shiny aluminium substrate' even manages to evince some kind of 'it's more sturdy than vinyl' false impression

 

This reminds me of that Pono crap Neil Young put his name on. "Pono's aim is to present songs as they first sound during studio recording sessions". It was dead in a year.

 

Pono was born because at the times, you couldn't buy or stream in HD (24/96 or DSD) formats within the well-known popular legal platforms (Apple, Amazon, Deezer... you name it).

If you consider this fact, then the fact that now as we speak, any legal platform (those already cited + Tidal, Qobuz, Spotify...) proposes to you songs and albums in HD formats, you'll realize that in fact... Neil Young have won his battle!

 

(delete)

 

Last edited: Apr 30, 2022

That's funny cuz I was actually just sitting here thinking about that.
"I hired the band to come play in my living room."

"No, this sounds better."

 

Better than digital? I mean better than 100%? Interesting.

I think its the same kind of BS as Pono by Neil Young.

Delusional people (wonderful artists, but delusional. Both T. Bone Burnett and Neil Young, as well as Steve Vai, who is thrown of by a latency of 1ms (= 30cm)... I am a big fan of all 3. But that being said, I am sure, they are all delusional.) will do everything, EVERYTHING, to prove their point, that digital is inferior. They don't get it. Digital is a storage format, nothing more. If it sounds shitty, it's the responsibility of the character who turns the knobs. Period. A book isn't judged by the quality of the paper. These people think they know better. without being able to think straight in the first place. Summary: They are idiots.

But I love heir music. Like Zappa said: Shut up 'n play yer guitar.