Props Techdevil same boat

 

Note
Email sent yesterday​

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This is an important message for you!
We are starting a NEW chapter with Plugin Alliance tomorrow! Dirk Ulrich (Founder, Plugin Alliance) wants to share some info with you personally.

Shadow Hills Mastering Compressor (Native & Improved)
Hello everybody, again!

Once in a while you do something that feels like you are really having an impact on your industry or art. Almost 15 years ago I designed and released the very first M/S Mastering EQ plugin (bx_digital), which was the first plugin I ever created by the way. Since then Brainworx and Plugin Alliance have had many 'hits' which have changed the way many people produce music and mix audio in general.

But... today I feel like tomorrow we are about to release something that is so much bigger than any single plugin concept could ever be, so I wanted to reach out to you again and give you a status report.

Since my last email to you we have released 6 fantastic new plugins, all of which will finally be available to you from tomorrow on:

• Shadow Hills Mastering Compressor (Native & Improved)
  
• Focusrite Studio Console (TMT)
  
• Purple Audio MC77 (1176 on steroids)
• Ampeg V-4B (Bass Amp)
  
• Diezel VH4 (Guitar Amp)
  
• ProAudioDSP DSM V3 (Dynamic Spectrum Mapper)

THE BIG ONE - NOT ONLY 6 NEW PLUGINS!
But... the real news, the big one, which we will be sharing with you all in just a few hours, is that we haven't just developed some exciting new plugins. Instead, we will be introducing a whole new way for you to use a much larger selection of our plugins in your productions! A larger selection, more affordable and more flexible than ever before.

The Plugin Alliance repertoire now contains more than 100 plugins from 28 different brands. Let that sink in! And we know from listening to you on social media and from talking to our support teams that your #1 wish is to be able to afford using more of our plugins in your sessions. Without having to chase bi-daily flash sale emails or breaking the bank. We hear you!

And we believe our teams have created something really outstanding in the past few months! We can't wait to invite you to all of it tomorrow. Whether you are open to new ways of getting access to the tools you want and/or need, or whether you want to continue buying your favorite plugins from us the traditional way.

EXPECT 2 EMAILS TOMORROW!
So, while we will invite you to a NEW service tomorrow, we want to make sure YOU can choose exactly how you want to get your hands onto our established and brand-new plugins. For that reason we have decided to send you not one, but two completely separate emails in a few hours.

Email 1 will have various voucher codes for you, for all 6 of our new releases. Combine those codes with our new and improved Dynamic Discounts, and you'll be able to purchase these 6 plugins for way less than people who are not signed up for our email newsletters. This is our way to say thank you for following our marketing activities.

The 2nd email though will finally invite you to rethink our old business model and take a close look at our new offering!

IT'S PERSONAL!
All the emails will be personalized by the way!
You'll get two customized offers based on

• the number of different PA licenses you already own

• and the amount of money you spent with us in the last year.

We have spent weeks analyzing our data and trying to come up with best and fairest offer for each and every single one of you.

As you know PickPack is no more, so there won't be specific PickPack offers anymore, but since we gifted you all 10 of your PickPack licenses most of you now fall under the Heavy Hitter category anyway (a Heavy Hitter at PA owns 20+ different licenses).

If I can ask you for just one thing:
Please read both of our emails before you visit plugin-alliance.com tomorrow!

We may have something for you that is almost too good to be true, at least this was the reaction we got from most of the people we spoke to internally when dreaming up our new vision for you.

THE (PLUGIN) DEAL OF YOUR LIFETIME
What we are about to send you tomorrow... internally we call it the 'Deal Of Your Lifetime'. And we believe that you will be pleasantly surprised (maybe shocked?) and happy to find out what the hell we are even talking about for the last few weeks now. ;-)

I wished I could just tell you everything right now, but we are preparing the final assets for the launch as you read this. And we are determined to deliver a flawless, quality release. So please bear with us for just a few more hours!

I mainly wanted to make sure personally you all know already that there will be two options to choose from tomorrow. No matter which concept you prefer, we are looking forward to continue helping you make everything you do sound better!

Best wishes, and we will definitely be in touch again shortly!
Dirk & the PA Team

 

Well we've seen the "plugin deal of a lifetime"...
Just the same subscription plan offered by so many others...
So if you have like me a lot of PA plugins already, you're basically fucked.

 

A message sent to PA right now

So basically you're treating newcomers with a great offer and taking heavy hitters for fools...

Can you explain to me HOW in the world is this a good deal for people like me who already has 90% of your plugins?

Paying the exact same amount per month as people owning none?

You should have offered a lower rate to people already owning the stuff (the more you already own the less you pay)

Because as it is, you are just renting plugins to people that already OWN them.

Not the deal of a lifetime. Far from it.

Sorry but i'll pass on this one and i don't think i'll be the only one.

 

My thoughts exactly. I've purchased over 80 plugins from PA in the past year

& they won't even let people use their Heavy Hitter vouchers on the subscription purchase.... this is just one massive disappointment

 

I already own a dozen or so of their plugins, got this offer at 15$ per month, it looks far from a theft IMHO even though I'm not too much into renting stuff I like to own it...
You guys thus think one should not take that deal?
Lorenzo

 

A dozen plugins isn't really much dude. Clearly it's a good offer for someone like you or other new customers who only have a handful of their plugins... but for someone like me who's invested a couple of thousand into their company over the past year, this is just one massive slap in the face. Not to mention the resale value of the plugins now just plummets, so I wouldn't even make a quarter of the money back on my investment if I tried to sell them on.

 

I own 70+ and got an offer for 150/yr. Also got an offer for the 6 new plugs for $390 - $75 Voucher= $315. Basically I could use all 6 for 2 years and be even, except I'd lose access to the rented plugins. Although, if I were buying, I'd never get all 6. The thing that bothers me is what isn't said. Are all the new plugins gonna wind up on the subscription? Is my renewal next year and beyond also 150? What about vouchers? Do I still get my $75 per month? More info needed.

 

im only on the mailing service. got offered 180 p/yr (15 p/m). pretty gd

 

The 150$ will stay until you unsuscribe. ;)

My guess is that we wont see flash sale at 29$ or even 49$ anytime soon...

 

Not really. Resale value stays the same, might go up not down. People will still want to own, mostly.
Nobody loses anything, you bought the plugins because you needed them to get the job done, no purpose in getting emotional ,like most people on PA FB.
Its getting ridiculous.

 

I'm just hoping Dmitry Sches jumps ship before PA really fuck the pooch and the upgrade from Diversion to Diversion 1.2 is $200

I guess the subscription isn't too bad but I frankly just hate the idea of it. Feels like a knife would be hanging over you, which is pretty illogical because I definitely would have spent the $180 on plugins by the end of the year anyway. But what happens when I get sick of PA subscription but ALL my projects are full of PA plugins? Nah, that's why people want to own shit.

And what happened to the NEW plugin alliance, the land of unicorns and more affordable plugins? I see $300-350 price tags on most of the new plugs once the intro sale ends. So maybe just the plugs that have been on sale for $30 several times are more affordable. Poor old Unfiltered audio sitting alone in the corner in wearing a sub $100 price tag like a dunce hat

 

Interesting, DS was also the first I thought about when I saw this. I don't think he is going to pull out, didn't he say a while ago that he's gonna migrate all of his stuff to PA until the end of the year? I just feel bad for him and wonder if he knew about this before signing his contracts. I guess he must have known and have an NDA or something. I don't want his plugins to be devalued and turned into subscription bundle fodder.

 

I have understand so slowly how to use the "big" voucher. I was thinking I will buy vertigo vsm but not it's for subscribtion.. Loooll I don't like subscribtion plan so i have a big voucher for nothing, and for PA and the brainworx man it's a great day and it's a great announcement?!! Let's me laugh please =)

 

USE THIS VOUCHER TO SAVE BIG

$20 btw lol

 

i got the subscriber email but it had no code in it.... then i just got another email that said
"We had some issues sending out our voucher codes today, and we apologize for the inconvenience. Here is your new voucher code for you! This code is valid until July 31!"

and the code was there this time.... im thinking about it.....

 

Yes really, just look at the resale value on any plugin company who offers a subscription service. The resale value is at least cut by 50% and with PA offering 29$ plugin flash sales and then add an extra 20$ for license activation fees... the plugins are now worth F**K ALL when it comes to resale market.

 

What about those who didnt buy a single plugin and can now use the cracked package. The world surely aint fair, i can understand your position though. Its good to invest in hardware as well, things change slower there, plugin world changes constantly.

 

I Agree!Same for me.

And with the new subscription deal you pay for life,you never get the plugins.I wasn't waiting for something like this.

Didn't they say in one of their emails their plugins would be less expensive in the future?Because I haven't noticed any price drop on their site today.

 

hey Mr. Dirk, I hoped and now my hopes are lost, you did not offer something isnt outhere, 15$/month i could also chose Slate because i like them even tho i hate ilok but no, if i pay thats got to become mine, I'm fully against subscription and not owning it after.

they sent me 175 yearly offer, it may be a good offer for those who have money to throw around, I dont, I want my kids try the same plugs as me when they will grow

PS: next in the pipe, Acustica Audio for subscription ...

 

Last edited: Jul 15, 2019