I am thrilled to share the first of the SLR Workshops. The Workshops will be a series of free and paid tutorials to help music makers navigate modern music creation and business obstacles.

In part 1 of this free Workshop, Sonic Branding 101, we start with a brief intro, discussing the terminology, rules for creating effective audio logos and touch upon the business side of creating audio branding for clients.

In part 2 of this Workshop (coming soon), I utilize the information from the first lesson and puts it into action, walking you through the process of scoring music for a bumper.

Mentioned in this video: Soundiron Bumper Scoring Challenge.