The Upcoming Collapse Of The Music Industry

 

A snake-oily clickbaity title, the (snake)oily hair that goes well with the painted nails... Yep, that's the snake-oil guy. We need more snake oil.

 

Again? Why do we need another thread about it?

https://audiosex.pro/threads/native-instruments-gmbh-is-in-preliminary-insolvency.83767/page-10

 

I am going to give my 2 cents here ...

When you restrict and control what products are allowed to hit the mass consumer in order to protect the Pro and Industrial Level users you are in fact decimating the future of your industry. Over the last 48 years of going from childhood then into adulthood I have been a consumer witness to this complete idiotic approach to market product separation and controlled released of products into different markets.
Many technologies are only allowed to reach the mass consumer when the upper Pro and Industrial users no longer have a requirement for it, however this is a flawed approach to technology distribution as in the end you are not gaining enough users to enter Professional and Industrial areas in order to keep your industry going. The Video market technology where deliberate products are kept out of the mass consumer is a simple example of this, due to the knowledge that would be rapidly gained in lower level users this would put pressure on the Pro and Industrial users in their employment as they would be encroached if the mass consumer had the exact tools they did.

That's what this protect level pricing is about, separate features and use that as a ladder to have these users become your upper level users. You can not sustain this forever as you will set up yourself to rogue competition that will not play your narrative and this competition will be your demise along with users moving on because your stagnated product line control lead them to pursue other paths in life.



All people become victims of their own control.

 

This was inevitable, sheer greed by the bigger companies taking over, buying out or merging into mega sized, it always comes to the point where it fails, the prices increase, they add in other scams like always online to continually verify the plugins, subscription., or all your licences, presets and other shit all on the cloud. Our older software not requiring this now becomes priceless, If you have Windows 7 And 10 installations backed up, you are still able to work on and create music. I try out several supposedly only windows 10-11 plugins that I think are interesting, as a passtime on my everyday use Windows 7 and 10 PCs. and at least 85% of the new plugins I tried work on 7 flawlessly. Even if no software worked, I wouldn't give a Damn I am a musician I have guitars, keyboards, rack synths, hardware effects and Amplifiers. I will soon enough reach my EOL but will never stop playing, the software I use is mainly just for my personal pleasure and composing, I did on occasion play at jam sessions using MIDI guitar and my laptop, but that is another story. Sorry for this crazy overlong rant.

 

Have this guy ever mixed/mastered anything noteworthy or is he just making YouTube videos about software, hardware and music related news ?

 

Wouldn't it get boring if we had heard all this wisdom before?

Oh, wait.

Chicken Little -> The sky is falling
Pandora’s Box -> You can't put it back
The Boy Who Cried Wolf -> exaggeration destroys credibility
Emperor's New Clothes -> collective self-deception
Sourcerers Apprentice > automation without oversight
Icarus -> Ignore constraints
Aladdin's lamp -> be careful what you wish for
Faust's bargain -> short term gain for long term loss
Jack in the Beanstalk -> salvation thru aquisition

Up next, Aesop's Fables. They are only 2500 years old.

 

About Wytse Gerichhausen

As a boy, Wytse used to spend afternoons with his grandfather playing around with all kinds of recording equipment. He also took the only available light and sound technology classes offered at a Dutch secondary school. After earning his degree as a sound engineer, Wytse transformed his life-changing hobby into his dream job. Today, Wytse’s pursuit of excellence permeates everything he does. He demands the highest quality sound from himself and his studio and imparts as much high-calibre audio knowledge as he can.

To this day, Wytse and his grandfather still play around with recording equipment.

https://whiteseastudio.com

 

That's what the UNSUBSCRIBE button is for.

As for mr. snake oil, I stongly believe he is a talentless hack.
For years he praised -14LUFS as our lord and savior, in order not to take the "loudness penalty".
That aged well!

 

from my experience this is also the same with a large part of the professionals in this industry. even this youtube engineer has a bunch of hardware around him. most professional engineers and other performing artists i know, also either own a bunch or have the resources where they can use it. the industry will be okay, he just needs content