That was the backbone of their sales pitch indeed: guaranteed I/Os (native based DAWs were reliant on the host).

The "standard" which everyone implies PT to be now (last 10 years let's say) is based on the DAW - it's just the DAW you will find most frequently in commercial studios around the world (even in Bali). Wherever I've recorded (in Australia, Bali, China, France, Boston, NY, L.A., Miami, etc), Pro Tools was there - even if I recorded on tape, it was then dumped into PT and massaged there.

The "standard" means that after the session was massaged, it could be sent to any mixing engineer anywhere in the world - as is - no questions asked. You send the PT session, and you get back a mix. Because every mixing engineer worth their salt uses Pro Tools.

The "standard" has nothing to do with track count or DSP now. That's millennial era mentality. Gen Z mentality is all G/UIx and shortcuts based. Ask any video editor, or photographer what the "standard" is in their industry. One product's name will dominate.

Last but not least, and I've said this before in this forum, and in this thread a day or two ago: we all get paid by a client. Sometimes the client is the artist (what we call "legacy projects"), but most often it's a label, or a studio (and increasingly, a video game company).

What this means is that they're getting projects from composers and producers and artists from all over the world. I can guarantee you that Fruity Loops projects or sessions or whatever they're called are rejected on the spot. Professionals have no time for this. Everyone expects Pro Tools sessions. That's what "standard" means - not DSP, not I/O counts: expectations.

If I'm not mistaken, Netflix was the first to institutionalize Avid for ALL their projects (film and audio and music), meaning Media Composer and Pro Tools only for film editors, dialogue, FX, and composers. I was once told by an Avid VP that they consider Netflix their biggest client because everyone in the film and audio industry doing business with Netflix has had to buy PT rigs, to deliver as per the terms of the contracts they signed.

PT is like English: not everyone speaks it natively, and Mandarin is indubitably the most "popular" language worldwide, but when you factor in 700M Europeans, 1.4B Indians, and nearly half of Africa, English is clearly the lingua franca - and so is Pro Tools in our A/V industries. Anyone failing to comprehend that is stuck in a digital island of their own fixed mindset making.

ps - I have never bought or used PT myself (only Logic Pro, Soundscape, and DSP-Quattro), I'm just relaying experience and observations.

 

Last edited: Jan 9, 2026 at 1:08 AM

In the country where I live, sound engineers are trained on Steinberg - Cubase & macOS.

 

Cubase is for sure very popular in Europe, and the chart of google searches shows it was the most popular at some point in the past globally.

Honestly, I don't care about pro. mixing engineers, they are a very small part of musical world that is becoming obsolete and replaced with gear becoming cheaper, free know-how knowledge, even AI mixing tools nowadays. Recently someone posted a short documentary about how studios are dying specifically in L.A. The original point was about DAW's popularity overall. IRL I know only few people that use PT, what I see online from famous producers I follow and like is also not PT.

 

https://www.reddit.com/r/reason/comments/1q7c9u8/rumor_50_of_reason_staff_has_been_let_go/

Rumor: 50% of Reason staff has been let go


I only heard this from a friend, but I live and work in Stockholm and have quite a few ex-reasoners as friends. It seems they let everybody but devs and techs go. Support, Q&A, management, HR, finance, almost all let go.

Seems quite normal for a business you're about to fold into your own. Keep crucial devs for 6-12 months for handover and not risking losing any important code/process.

My guess is they will close the Stockholm office within a year or two, and completely fold the rest into LANDR main operation in Canada.

 

I 100% agree!
It is sad we have nothing like blender. Yes there's ardour, I buy a supporter version every now and then, but to be honest I don't really like working with it.

 

There were many free hosts over the years, but they weren't as good as commercial ones, I remember trying even a free Logic clone for Windows, xd. Blender is interesting, it was funded initially by donations when open sourcing and later on both big companies and its users are supporting it. It ironically has bigger full time staff than many DAW companies.

 

What are large language models (LLMs)?
www.ibm.com/think/topics/large-language-models

 

Any AI implementation or qol updates to Reason might create some buzz here and there, but I don't believe this purchase will make a huge impact in the long run. We saw what happened with Acid Pro and others.

Also considering how AI datacenters will ruin the environment and become surveillance centers in the future, it really triggers me how most brands are relentlessly using AI word for their algorithmic, formulated stupid gimmicks in their music apps just to sell hope to lazy ppl. Most of them don't even have anything AI in them lol. What a shitty time to live in.

 

LLMs are a type of neural network that simulates the analog environment of the human brain with neural networks. LLMs don't have a defined goal other than predicting the next word in a series of words. But the complexity of the network that evolves during training becomes sophisticated enough to do complex tasks. They are trained by propagating the correct result back up the chain of the network, strengthening those nodes. Pre-training is done on just plain shoving in vast amounts of text from everywhere, post-training - also called fine-tuning, is where you get humans in the loop saying whether this was a good answer or not, but the underlying model itself is still a monster of the worst human traits, but the edge that we interact with it plays nicely most of the time.

 

My guess is if landr is planning to re-market Reason as some sort of kludge of theirs it will fail and there will be no more Reason - or whatever the hell they happen to end up calling the abortion that they try and release from it. The propheadz/reason studios had a great and unique tool in Reason when it was rewireable. They screwed up royally when they shit canned ReWire. Rewired Reason is special and is very useful when working on real projects that only requires Reason as a huge sound generation tool. Those days are gone except for that we packrats still have Reason and daws that can do Rewire so big middle fingers to what ever the hell landr ends up doing to it. They will just fuck it up like the rest of their crappy plugins...

 

Last edited: Jan 9, 2026 at 9:06 PM

Someone put a Wikipedia info file up. It can never be taken as Gospel, but for the most part it is accurate.
https://en.wikipedia.org/wiki/Large_language_model

 

The Chinese language is the SECOND most spoken in the world (popularity or not) next to English being the FIRST (look it up).

I do agree with you about ProTools in the professional markets. However Protools still (even with the latest versions) has big issues in the way it deals with MIDI and those that use MIDI extensively in projects do NOT use Protools. At least they don't in the compositional stages of a project. Personally, being a huge proponent of MIDI myself, I only use protools for final mixes/masters.

These days Protools even in the professional markets, is mainly used as a replacement for the 24 track tape machine and not much else. If you remember Protools was scorned heavily by audio professionals when it first hit the scene and about 10-15 years afterward. Computing hardware had to catch up to the software side in order for it to be a viable tool in a fast paced studio environment.

 

Last edited: Jan 9, 2026 at 9:23 PM

Yeah, rewire was great - apart from reloading projects now you had 2 separate files to load in the correct order.

 

On the other end, the Props never really improved their audio engines, their MIDI ...
They ran in circle to make a REAL full DAW with audio support, plugins and such ... and when they started to understand, it was REALLY too late.That's why it ended like this.
Props behavior.

I know it ... i used Reason since V1. And left it around V6 when Props admitted they needed to merge Record.Too late for me.
When i compared their synth sound engines to VST plugins, i never gone back. They are still in the 2000's.

 

Let me guess, you don't care about international law either? Your opinion is law? Numbers you make up in your head are official hard stats?

Negative. The original point of this thread was/is "Reason Studios acquired by LANDR." Some people expressed distress at the news, others opined as to why, and misstated facts. As your occasional resident Aspie, or Neurodivergent, I take no statement at face value - I check everything I can, especially if I don't know your face - and so I provided graphs to illustrate "popular" misconceptions. Some people took offense - started berating me, as if I made up those graphs myself.

L.A. recording studios are still around, for the most part - just under private ownership now (just like Berklee acquired Avatar/Power Station in NYC).

But that's besides the point - whatever grudge or resentment you have towards professionals (engineers, musicians, producers, composers, actual artists - not hobbyists), I highly recommend you google a "popular" Soviet KGB manipulation/deflecting technique (inherited from the psychopaths and narcissists who once ruled Russia and the Soviet Union) called "whataboutism." You won't learn anything new, I see you're an enthusiast (different from a hobbyist, or professional, if you follow), but it'll illustrate you're not alone. Hurry, Russia awaits. Hurry!

 

The reason rack plugin exists now! its great. I use it regularly within ableton.

 

Bruh, you responded to a subtopic in the theme about the popularity of the DAWs, why are you trolling with this post above??? And are you saying that professional studio mixing engineers are more than composers, vocalists, electronic producers etc? I think your diagnosis correctly describes you, just look at the shizo post you wrote..