Deezer: 28% of all music delivered to streaming is now fully AI-generated

Discussion in 'Industry News' started by xorome, Sep 15, 2025 at 11:37 AM.

  1. xorome

    xorome Audiosexual

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    In January, Deezer reported that roughly 10% of all content delivered to the platform was AI-generated. This figure increased to 18% in April and has now reached a new high of 28%.

    The streaming service aims to flag content that is AI-generated for user transparency, assuring that it is removed from algorithmic recommendations.

    70% of the plays of these songs have been detected and identified as fraudulent.

    https://www.nme.com/news/music/deez...ded-to-platform-is-fully-ai-generated-3892479
     
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  3. ArticStorm

    ArticStorm Moderator Staff Member

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    still wondering how they detect if its AI generated?

    If i generate a vocal with AI or some samples, doesnt mean my song is fully AI generated?
     
  4. xorome

    xorome Audiosexual

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    I guess the naive approach is to rely on AI watermarks that are mandatory in the EU (since August '25 for general purpose AI, starting from August '26 for all AIs) and China (all content since September '25).

    I'm sure they use some proprietary tech though. AI music has the potential to make the platform economically unviable if users end up leaving in droves.
     
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  5. omiac

    omiac Moderator Staff Member

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    Hmm.. lets ask AI about AI :deep_facepalm:

    Streaming services use a multi-pronged approach to detect AI-generated song parts, particularly vocals, employing audio forensics, watermarking, and voice-matching technologies. However, this is an ongoing technological arms race, as AI generators constantly evolve to become more indistinguishable from human artists.
    Audio analysis and AI detection
    Streaming platforms and music analytics companies use AI-based detection systems to scan for subtle, machine-made patterns in uploaded audio.
    • Artifact detection: These systems look for "audio artifacts"—imperfections or abnormalities in the recording that are characteristic of AI generation. This can include a robotic or overly perfect cadence, unnatural pauses, or digital glitches.
    • Acoustic sensing: By analyzing sound waves, detectors can identify telltale visual patterns in a song's spectrogram that are more uniform and less varied than human-recorded audio.
    • AI vs. AI: The most advanced systems use machine learning models trained on huge datasets of both real and AI-generated music. This creates a computational arms race where AI is used to detect AI.
    • Behavioral patterns: Some detection can be based on the metadata or upload patterns of the user, such as suspicious bulk uploads of similar-sounding tracks designed to commit streaming fraud.
    Voice-matching and content recognition
    To protect the rights of specific artists, sophisticated tools are used to match AI-generated vocals against a database of known voices.
    • Voice ID: Technology from companies like Pex can extract a singer's unique biometric vocal traits and create a "digital fingerprint". This fingerprint allows the system to identify an artist's voice even when it is used in an AI-generated vocal track.
    • Automated Content Recognition (ACR): ACR, the same technology that helps platforms like YouTube and Audible Magic identify copyrighted music, can be combined with Voice ID. This allows services to detect known songs where the vocals have been swapped out with an AI impersonation.
    • Training data comparison: Some services can use ACR to scan an AI model's training dataset against existing music catalogs and rights databases to identify if copyrighted music was used without permission.
    Digital watermarking
    Some AI music developers, like Suno, are building proprietary watermarking into their generated tracks as an anti-fraud measure.
    • Inaudible markers: This technique embeds an imperceptible, inaudible signal into the audio.
    • Detection pipeline: The watermark acts as a digital signal that can be detected by streaming services and distributors throughout the digital supply chain.
    • Vulnerability: One major drawback is that these watermarks can be removed or modified, and they only work if the AI developers cooperate.
    Challenges for detection
    Despite advances in AI detection, several factors make the technology a moving target.
    • Evolving technology: As AI models constantly improve, they generate more realistic audio with fewer detectable artifacts. This forces detection systems to play a continuous game of catch-up.
    • Hybrid content: Current tools struggle to identify AI vocals when they are part of a larger, hybrid track that also contains human-created music.
    • Human perception: Studies have shown that even with training, humans are not reliable at identifying AI-generated voices, especially when listening for identity or naturalness.
    • Mislabeling: There is a risk of false positives, where a genuine human-created song is mistakenly flagged as AI, which can have serious financial and reputational consequences for an artist.

    There is no reliable method to completely remove an AI watermark from an AI-generated song, and attempting to do so can lead to legal and ethical issues. The best and most ethical way to get a clean, unwatermarked version of a song is to purchase or license it from the original creator or platform.
    Why AI watermarks are different
    Unlike a stock image that has a visual watermark, AI-generated music often contains an invisible, inaudible digital watermark. This watermark is embedded deep within the audio file itself by the generative AI model, making it nearly impossible to remove without damaging the audio.
    Key facts about AI audio watermarks:
    • Invisible by design: Companies like Google's DeepMind use tools like SynthID to inject inaudible watermarks into the sound at the time of creation.
    • Tamper-resistant: The watermark is woven into the very fabric of the audio file to withstand standard compression and edits.
    • Integrity check: The primary purpose of the watermark is to provide a provable, unchangeable signal that the content was AI-generated. This helps combat misinformation and misattribution.
    Why manual removal is ineffective
    While standard audio editing software like Adobe Audition or iZotope RX can be used for traditional audio cleanup, they cannot effectively remove an AI watermark.
    • Noise reduction effects are designed to remove distinct, repeating sounds, but they would also eliminate any parts of the music that share the same frequencies as the watermark.
    • Spectral repair is a more advanced technique, but it's still only partially effective and would likely introduce significant audio artifacts in the process.
    • Re-encoding or compression can sometimes scramble a watermark, but it significantly degrades the audio quality and does not guarantee the mark's removal.
    The ethical and legal issues
    Most platforms that provide AI music have terms of service that prohibit using the free, watermarked output for commercial or public use. Removing the watermark is unethical and could lead to legal consequences.
    • Copyright violation: In many jurisdictions, removing a watermark is considered willful copyright infringement, which carries significant legal penalties.
    • Supporting creators: By attempting to bypass the system, you devalue the intellectual property of the developers who built the model and the artists whose work may have been used to train it.
    • Trust and transparency: Removing watermarks contributes to the spread of misinformation by making it difficult to distinguish between human-made and AI-generated content.
    The proper method
    If you need a non-watermarked version of an AI-generated song, follow the platform's official process. This generally involves one of two options:
    1. Upgrade to a paid tier: Many services like CapCut offer watermark-free exports as a feature of their paid "Pro" versions.
    2. Purchase a license: For commercial use, you can buy a license that gives you full rights to an unwatermarked version of the song.

    Yes, Suno Studio premium song parts are detectable by streaming services like Deezer and platforms like YouTube, especially if the parts were generated without any human modification. Both platforms use sophisticated AI detection technology, and Suno adds a digital watermark to its outputs to facilitate this process.
    How AI-generated music is detected
    • Digital watermarks: Suno has developed proprietary, inaudible watermarking technology for its AI-generated audio. When you distribute your music through a service like Udio, it can automatically register these watermarked compositions with content identification systems like Audible Magic, which are used by streaming and social media platforms.
    • Acoustic fingerprinting: Companies like Deezer and YouTube also use their own audio analysis to detect patterns that are typical of AI generation. Deezer specifically uses this technology to identify AI-generated tracks and exclude them from algorithmic and editorial recommendations.
    • Metadata: AI music files can contain embedded metadata or "fingerprints" that make them easy to identify.
    Impact on streaming and monetization
    • Content ID claims: Your ability to register AI-generated music with YouTube's Content ID system may be limited. Some distributors have told users that Content ID claims for Suno tracks would not be allowed, even for paid subscribers. This means if others use your AI-generated music, you may not be able to automatically claim ad revenue from their videos.
    • Monetization eligibility: While YouTube doesn't prohibit AI content entirely, its monetization policies for the Partner Program require "significant human commentary, editing, or creative input". A song made entirely by AI with a basic visualizer might be flagged as unoriginal and not approved for monetization. If you add your own human contributions, such as original vocals or significant editing, your content is more likely to be monetized.
    • Distribution limitations: Some music distribution services may exclude AI-generated music, particularly if it lacks human creative input and thus isn't eligible for copyright protection. The potential legal challenges related to AI models being trained on copyrighted material also add a layer of risk for distributors.
    Considerations for content creators
    • Add human elements: To improve your chances of monetization and avoid detection, add your own creative input, such as original lyrics, vocals, or extensive editing.
    • Be transparent: Some content creators on YouTube have chosen to disclose that their music is AI-generated to avoid potential issues.
    • Know your rights: For paid Suno subscribers, the company assigns you ownership and commercial rights. However, this is separate from whether the work can receive copyright protection, and it doesn't guarantee your music won't be detected as AI-generated by streaming services.

    TL;DR Regardless if free or paid AI song part creation, inaudible watermarks are embedded or "woven" into the audio file in several ways, making it impossible to remove without significantly damaging the audio itself. Even with paid subscriptions, copyright is not assured and there are no guarantees your music won't be detected as AI-generated by streaming services. :dunno:
     
  6. scrappy

    scrappy Platinum Record

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    Ai in music (and in other spheres) is both
    an affront to creativity
    and
    a boon to scammers.

    The answer?
    :dunno:
     
  7. Will Kweks

    Will Kweks Audiosexual

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    Support local live music.
     
  8. scrappy

    scrappy Platinum Record

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    :like:
    I'd hope that most of us on here already do.
     
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