An announcement later this week will confirm Google as a member of a new coalition to cut off "pirate" sites from their ad revenue. Following similar initiatives in the U.S. and UK, a Memorandum of Understanding between the online advertising industry and the music and movie industries in Italy will signal a creation of a central body to tackle the piracy issue.


There is a theory in the entertainment industries that if running torrent, file-sharing or streaming sites makes no commercial sense to their operators, then they will soon wither and die.

Every week there are often aggressive opinions published on why cutting off revenue is perhaps the most powerful weapon in the online piracy war. This crescendo has already grown into notable action in both the United States and United Kingdom.

Later this week a new initiative will be presented to the public, and the fact that Google is onboard will no doubt help to promote the completeness of the effort. Continuing the European effort after the UK, this Thursday in Rome, Italy, a coalition of key advertising players plus the main anti-piracy groups of the music and movie industries will announce the signing of a new Memorandum of Understanding.

The announcement, taking place at the Interactive Advertising Bureau’s IAB Events 2014 conference, will see the IAB, music industry anti-piracy group FPM and Fapav (the Italian MPAA) announce a new coalition to deprive revenue from pirate sites.

Speaking with TorrentFreak, Enzo Mazza, chief at music industry group Federazione Industria Musicale Italiana (FIMI), explains how the initiative will work.

“IAB Italia, the local branch of Interactive Advertising Bureau (IAB) has been very active in discussing with music and movie associations a self-regulation approach to promote an effective action to prevent advertisers from posting ads on rogue sites,” Mazza explains.

“IAB already educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. In our goal the agreement should promote a cooperation in order to implement effective measures to prevent ads being placed on rogue sites and to quickly remove any ads that are found to have been so placed.”

Having Google on board is also a plus, Mazza says.

“Google is already doing a lot of efforts in this area and the company promoted a strategy so-called ‘follow the money’ which we consider part of a general strategy based on enforcement on one side, self-regulation and legal offer on the other side.”

Mazza says that a joint committee compromised of MoU signatories will be created to oversee the technical implementation of the project, with consideration given to how similar schemes are operating elsewhere. This will include the auditing of advertising companies and networks for compliance with a code of conduct respectful of intellectual property rights.

On a day-to-day basis the committee will receive complaints from rights holders detailing the appearance of advertising on “rogue sites” and take action on these with brokers and the advertisers themselves. Whether they will be able to cut through the complex and labrynthine mechanisms often employed by such sites will remain to be seen.

The Memorandum of Understanding has been passed to the Italian competition authority for approval and while the project is clearly in the early stages, momentum is clearly there.

Source: TorrentFreak

​

 

We need a new search engine...made for few people! *yes*

 

Just use duckduckgo
(I know sometimes it doesn't find really everything like google, specially regarding image searches)
boykott google !

Here in Italy we have not only the 4 known organized crime association (mafia & co.).
We have 5, SIAE (Italian Artists and Editors Association, FIMI it's part of it) being the worst

 

HI Catalyst :dancing:

not quite clear on this, what is your opinion of Google,,could you

clarify your true feelings,, do not hold back tell me what you really think

Take it easy buddy,, your passion will be your undoing

Everything in this reality has it's own destruction built into it

time will tell the digital future is the most unpredictable of all

 

maybe we could hide links in porn movies and pictures then I could do two things
at once ,,well three things ,,,if you count the other thing *no* *yes*

 

works great//

 

Here is another good one:

https://www.ixquick.nl/eng/press/dataprivacy.html





"Startpage offers you Web search results from Google in complete privacy!

When you search with Startpage, we remove all identifying information from your query and submit it anonymously to Google ourselves. We get the results and return them to you in total privacy.

Your IP address is never recorded, your visit is not logged, and no tracking cookies are placed on your browser. When it comes to protecting your privacy, Startpage runs the tightest ship on the Internet. Our outstanding privacy policy and thoughtful engineering give you great search results in total anonymity. Here are some of our key features:

Free proxy surfing available.
Praised by privacy experts worldwide.
Fourteen-year company track record.
Third-party certified.

No IP address recorded.
No record is made of your searches.
No identifying or tracking cookies used.
Connection using powerful SSL encryption."

 

Don't forget www.startpage.com I actually use this one 95% of the time. It is really good.

 

Google Search is these days the portal to all kind of advatising etc. that pest your computer!

I uses Opera (browser) and www.startpage.com (search)

 

startpage is a virus???

 

Hypocrites really when you think about it. They say there against warez and pirating


Google please find me all the warez,child porn,bomb making and how to be terrorist you have listed please.

Yes found About 10,200,000 results (0.15 seconds)

Fucking Hypocrites

 

You know what though guys, even if we all started using a different search engine and fucked google off, all that would happen is TPTB would just buy out the new search engine and it starts all over again

That's how a capitalist corporate society operates, just buy everything until you're the only corporation left

Fuck it, just create a search engine and call it Walmart, and for every 500 clicks you get 5c off a packet of freeze dried noodles and recommend a friend and get 5% off your Walmart wedding & funeral

 

I think this is bullshit.


As someone said:

Anonymous December 20, 2013 at 7:16 pm

"I should be so lucky as to have this virus."

 

Yeah, bullshit. I personally don't like it against DuckDuckGo,
but surely it doesn't seem malicious stuff.
And btw seems they don't know what the word virusmean. *no*

 

I personally use TOR. It's got duckduckgo, startpage.com, and other things bundled into one browser.

One browser for "sirate pites" only, since browsing YouTube is not a good idea when using TOR(obvious reasons *no*). And one for youtube, social media etc.

 

The only virus in this discussion is Google a company that I hate with a passion. Google is like that easy hot chick that gets passed around and only once you sleep with her do you find out she's really just a disease spreading whore.

 

Question : Who is (behind) Google ?

 

Heh heh nice analogy