What happened with AVID

Discussion in 'Industry News' started by odod, Feb 26, 2014.

  1. odod

    odod Rock Star

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    Guys, check this out .. AVID got kicked from NASDAQ

    http://createdigitalmusic.com/2014/02/avid-maker-pro-tools-now-losing-money-faster-delisted-nasdaq/

    Accelerated losses: -$7.55 million to -$17.39 million (year over year)

    Negative cash flow: -$1.38 million “net operating cash flow,” a stunning year-over-year 1167.44% drop.

    i took some notes "Maintaining a successful relationship with customers is dependent on running a successful business, and being able to make the investments in support and development that requires"

    i had an 11R which is obsolete product of AVID as they never update it .. this is one of example what AVID should consider for their customers


    there is a correction in the article above.
     
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  3. SineWave

    SineWave Audiosexual

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    Good news! Thank you! One down, dozens to go! :wink:

    Actually, I don't think there's anything to worry about, PT users. DigiDesign was acquired by AVID once, so some other company will acquire it after AVID. That's really not bad news at all, I think. AVID was bad news for DigiDesign, but greedy bastards decided to sell it. Like what happened to Steinberg, Line6 and many other manufacturers of software and hardware. They all merge to up the profit, however, in my experience their products suffer and become of lesser quality.
     
  4. odod

    odod Rock Star

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    while i was peeping on this site .. AVID still has a lot of fortune on the computer hardware

    http://www.insideview.com/directory/avid-technology-inc
     
  5. Cifrocco

    Cifrocco Newbie

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    Hey wait a minute, I thought companies used iLok so they can protect their software from piracy and thus ensure that they get paid? I guess that's not really working out too well for them is it? I wonder how many others are like me that would never buy an iLok product. Oh the irony of it all.

    I wonder how Native Instruments are doing, they sure have lots of my cash, and all their products are widely available on warez. Funny how that is.
     
  6. ptpatty

    ptpatty Platinum Record

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    I think it would be cool if Waves Audio would absorb the software end of Avid. They could offer Pro Tools bundled with various Waves plugin options and best of all, drop the iLok! Throw in ARA Melodyne and I'm sold....as long as they make the price reasonable (although Waves are not known for their low prices). :wink:
     
  7. odod

    odod Rock Star

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    what if, Avid + Celemony + WAVES + UAD combine ... easier for us to buy
     
  8. Kookaboo

    Kookaboo Rock Star

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    I agree! :mates: :wink:
    Most developers - once they're big enough - tend to monopolize the market. Then with creating & imposing "new" Plug-In formats (such as AAX) they try to take control of the whole cake; distribution, marketing, sales etc… Other smaller developers then have to pay them for getting a license/permit to publish the new Plug-Ins, it's a new form of tyranny! On the other hand inventors of new software formats claim their owners rights. Since Avid took hand over DigiDesign things started to crumble. Luckily I never liked ProTools!
     
  9. SineWave

    SineWave Audiosexual

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    Well said, Kookaboo! Exactly! :wink: Gosh I hate monopolising and new formats just for the sake of more and more profit at the expense of small companies/developers! :( Do you know that if you want to be able to make AAX plugins, you have to pay $500 US to AVID?! It's preposterous! That makes developing for the AAX platform really hard. Think about it, people, next time you ask a developer to make an AAX plugin. It's not that easy as it looks. As you can tell, I'm pretty much angry at AVID for "inventing" this AAX format. I wish it to die. Both AVID and AAX. Just give us RTAS and VST as it always has been. Simple and easier on all developers. As if they're not having enough hard time supporting both Windows and OS-X [some even Linux, iOS and Android] and 32bit/64bit.
     
  10. remix

    remix Platinum Record

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    The quicker companies like Avid go to the wall the better in my opinion, a lot of comments above have got it spot on. Inventing formats just to monopolise the markets, ridiculous pricing and making developers pay an annual fee just to use AAX...what a joke...fuck ilok...ill never ever buy any software that uses that rubbish...

    Cifrocco is right too, the only software ive ever brought has been cracked software that ive liked so much that i decided to purchase it, ie Studio 1, Voxengo stuff, Magnetic and a few others. Dont companies realise that in some ways warez helps a companies profile!
     
  11. odod

    odod Rock Star

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    i had to sell my 11R its because AVID never release any updates ever since the last firmware .. and that sucks .. AVID is going down i guess
     
  12. duskwings

    duskwings Platinum Record

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    Avid never had successful relationships with customers,and i say it as a PT user,but after what Avid did with sibelius i really hope they sell everything to someon who understands something about music
     
  13. phloopy

    phloopy Audiosexual

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    Avid is and has always been big business! I could say the very same thing about a lot of other so called developers!
     
  14. Kookaboo

    Kookaboo Rock Star

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    I assume you include U-he too? :phones:
    Okay, U-he doesn't bother anyone with iLok2/Pace/EDEN/Synchrosoft/E-Licenser CRAP,
    but Mr.Urs Heckmann thinks he's a genius troll, believing he's got an unbeatable
    copy protection. That makes him appear rather arrogant! :bleh: As long he's a
    small developer his stuff won't get the attention of experienced Reverse Engineers.
    If you read some of his comments on KVR you'll notice his lies; as he states that none
    of his major releases was cracked yet. LIAR!
     
  15. Davey Jones

    Davey Jones Producer

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    Firstly, I hate the way Avid does business and deal with their consumers. But, boy, do I love Pro Tools. Lord willing, Avid will let PT go if they sink. Sell PT to Apple (which will happen sooner or later). Of course, other DAWs can do what it does, but editing, mixing, and post in PT just feels right.
     
  16. duskwings

    duskwings Platinum Record

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    i agree,PT is the one that works best for me,but i gottas say this:
    after trying several DAWs i realized that there isn t and absolute winner because there s no will by the developers to create the ultimate DAW,otherewise it can t be explain that a DAW has a feature and and lack another that another DAW has,they have the know how to provide all the features in a single DAW if they wanted,marketing is a weird thing,sometimes i think that some features aren t provided in a single product in order to force a customer to purchase at least another one
     
  17. xHitoKiri

    xHitoKiri Member

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    Avid had to many names/patents and products.
    That's their main problem and the lack of support on customers.
    Last year they asked Nasdaq for an extension to show their numbers.
    Software wise. I think they did a good job pioneer on the digital world but slowly they haven't create a significant improvement for their softwares.

    I took a class a few years ago on pro tools 7. A few years later I retook it because I liked the teacher and it was completely the same except for a few extra tweaks.

    Hardware. I really dislike any of their products or at least the ones I had. Their drivers are buggy and sometimes they release products withouth them.

    This year they sold a couple of brands/patents.
    .


    http://www.macroaxis.com/invest/ratio/AVID--Probability_Of_Bankruptcy
     
  18. Pipotron3000

    Pipotron3000 Audiosexual

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    A DAW developper once said on a forum the most difficult part was the balance between features AND workflow.
    You can add a lot of features (like Reaper), but you will end with labyrinth menus, 20 clicks to do something.
    Or you can put less features, but ppl will need workarounds...once again, labyrinth menus, 20 clicks, third party plugs...

    I don't like Protools, nor Cubase. But once you know how to use them, they are VERY good for their task. I still prefer Studio One for features/workflow balance anyway.
    There is no "right balance for all" and i totally understand everyone taste on the subject :mates:

    I wish it will end better than the M-Audio episode...those vampires sucked all blood and left it half dead...
     
  19. Pm5

    Pm5 Ultrasonic

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    But... But... But...

    StudioOne and Reaper are toys.

    Ableton, Logic, Cubase and Protools are tools.
     
  20. whitePhazer

    whitePhazer Newbie

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    Ableton, Logic, Cubase and Protools are overbloated, unstable daw monsters.

    StudioOne is a quick workflow, no nonsense daw. And above all stable.
     
  21. Pipotron3000

    Pipotron3000 Audiosexual

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    "Toys" remember me when ppl treated FL Studio (named Fruity Loops) as "Toy" because it was fun, named like kids cereals.
    FL Studio get one of the best piano roll, just behind Cubase.

    What would happened if Pro Tools was named Fruity Tools and Fruity Loops named Pro Loops ?

    Remember the time when Ableton was named "toy" because it was using time stretching and ppl called it "mp3 like" quality :rofl: Or when it was elected "best DJ tool" of the year :bleh:

    There are no toys, until you are a child yourself. And then, everything is just a toy...even Protools,Ableton or Cubase.
     
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